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Press release announces Developer API based on RSS

04-02-2007 12:06 PM CET | IT, New Media & Software

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Atlanta, GA (Friday March 30, 2007) StreetFire, INC is pleased to announce a new web site feature that will open up the entire video library to third party developers. Using a combination of SEO best practices and the Internet standard for syndication, RSS, every aspect of the website will now be available to program against.

“It’s always been our intention to be generous with our technology and try to give back to the automotive community that has done so much to support us over the years.” says Chris Jones partner and co-founder of StreetFire. “When we first developed our video sharing software in 2004, the very first thing we did was turn around and give it away for free under our sister company Vidiac. Web sites like, and have used it to great success, but today, with 4,000 sites using our technology it’s getting harder and harder for new sites to attract the videographers that really drive this community. StreetFire, log ago crested the `Network Effect’ and continues to grow and attract new uploaders every day. So we needed a way to better expose our library on a real-time basis to everyone else”.

With the exception of the video-player page, pretty much any “htm” page can now be turned into a feed by changing the extension to “rss”. This means recent uploads, search results, videos uploaded by a specific user, a user’s favorite videos, comments, featured videos, etc etc are now available in real time. Jeremy Farber, company co-founder explains “with hundreds of videos uploaded into just StreetFire every day, it’s getting hard for a fan of a specific make or model to see videos relevant to their interest in real time. But using this feature someone can either program a widget, use a newsreader or even a browser’s `live-bookmark’ feature to get a real-time view into the library. But newsreaders are not what this is about, this is about giving talented developers a chance to create widgets and web application mash-ups we haven’t even thought of yet. Imagine using Google Maps to show racing tracks around the world, then mashing it up with the StreetFire feeds so users could see a video hot lap of their favorite tracks. We’re really looking forward to seeing what the community makes. I’m positive I’m not the only car-guy with a programming day job, so I’m sure we’ll see a lot of neat ideas com of this.”

Use of the StreetFire RSS API is made available under Creative Commons license to provide maximum freedom to all developers. “GPL and Creative Commons are the cornerstone of Web 2.0 programming,” explains Adam Bruce, company co-founder “we strongly encourage anyone who uses our API to help others expand on their ideas too. We do not mind if you create an application that makes money on our API, and only ask that you give us attribution for the components of your software powered by our application. We really are opening things up here and in theory a person could rebuild the entire StreetFire site using just our APIs now, so while risky for us, we feel the benefits to the community far outweigh the risks of abuse. I joined the Internet Car community in 1994 with the F-Body email mailing list, so I know the types of people our sport attracts. This is why I know StreetFire opening its library is a benefit to everyone.”

The RSS-API enjoyed a limited Alpha release in April and as of Friday March 30, is now in full Beta. Only limited changes are expected moving forward and the StreetFire staff will look to the programmers that use the API for suggestions on how to improve it for a full Gold release.

RSS API Support Thread

Contest: StreetFire is givig away a Kicker TCVR10 Subwoofer to whomever comes up with the coolest use of the StreetFire RSS-API over the next two weeks. Contest Details

StreetFire is the first and largest UGC video sharing service that specifically caters to car and motorcycle enthusiasts. The Motorsport Library consists of more than one hundred thousand UGC motorsport videos growing at a rate of hundreds a day. Approx 3 Million Unique visitors a month watch more than a million videos every day on the site. StreetFire, INC is based in Atlanta, GA, USA, was founded in 1999 and launched video services in 2004. For more visit
2020 howell Mill RD Ste.C212
Atlanta, GA 30318

Contact: Adam Bruce
(404) 355-6891

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