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“Kick the Butt” with Birlaveda Quitobac

05-31-2011 07:58 AM CET | Health & Medicine

Press release from: Yash Birla Group

Mumbai, May 28, 2011: If the truth be told, stopping smoking is not easy. Even though education on the dangers of smoking is showcased seriously on cigarette packets, it is the persuasive campaigns around anti-smoking that is convincing people who smoke to consider smoking cessation on the strength of their own willingness to do so. One such initiative to commemorate “World No Tobacco Day” is spearheaded by the Yash Birla Group (YBG). Birla Veda, part of Birla Research & Lifesciences Ltd, of the Birla Wellness arm of the Yash Birla Group in association with Cancer Patients Aid Association (CPAA) has organized the “How to Quit for Life” campaign at The Courtyard, Phoenix Mills compound, Lower Parel, Mumbai, aimed to compel people who smoke to be driven into isolation and effectively into involuntary smoking cessation. Supporting the cause renowned celebrities like Shaina NC, & Shivani Mukherjee were present at the event.
As a part of the campaign a close to 2000 people were screened for an ENT check aimed to counsel counsel those who have tobacco addictions to help them to quit. Followed by Street Plays by students of Terna Dental College to make the audience aware of the laws under (Framework Convention on tobacco Control (FCTC). Along with a story writing competition in which participants have been asked to share their journey to becoming tobacco free, “How I Quit”.
Speaking on this initiative, Dr. Avinash T. Samudre, Birlaveda said, “Tobacco in any form is very harmful as it directly affects the DNA. Its harmful contents like carbon monoxide, tar & nicotine when mixed in the blood reaches out to various organs including lungs making it fatal in some cases. In order to seriously quit smoking one needs to primarily have a strong will power and Quitobac supports in reducing withdrawal symptoms.”
He further added, “ Quitobac being a 100% ayurvedic product ingredients like Brahmi & Shankhpushpi rejuvenate and balance the neurological changes one goes through in the process of quitting. It does not have any side effects and is absolutely nicotine free unlike the other cessation products available. We have many such people who have benefited with the use of Quitobac.“
About Quitobac
Quitobac is an herbal chewable pill for smokers to quit smoking and tobacco. This herbal pill is a blessing for smokers as they can now quit smoking easily and for sure. Quitobac is an herbal chewable pill that is nicotine-free and contains herbs like Yastimadhu, Khadir, Lavang, Brahmi, Shakapusphi, Amlaki, Ela and Tulsi. It is the ingredient Eugenol in quitobac that curb the tobacco craving in smokers.It is 0% nicotine free and 100% nicotine free. The pill aims to suppress the craving for tobacco through an ingredient called Eugenol which is present in Lavang.
Eugenol helps in the conversion of Nicotine into cotinine, a metabolite of nicotine excreted through urine therefore allowing less nicotine to reach the receptors in the brain. As research reveals that more than 8 out of 10 lung cancer cases are directly related to smoking. We at Birla Veda wanted to create a unique formulation that would aid smokers in quenching their craving for tobacco. It acts as an anti-aging treatment through its ingredient Amla which contains anti-oxidants such as Tannoid and vitamin C.

About Yash Birla Group
The Yash Birla Group is an INR 30 Million conglomerate of over 20 diversified companies which run the gamut from established sectors like Auto & Engineering, Textiles & Chemicals and Power & Electricals to emerging sectors of today like Wellness & Lifestyle, Education & IT. Today the group has 9 listed entities in India.

Sweta Goyal
The Yash Birla Group
Dalamal House, 1st Floor
J.B. Marg, Nariman Point
Mumbai 400021, India
Tel: +91-22-66168400

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