Press release
Digital Broadcasting Market SWOT Analysis and Opportunities To 2023
In this report, the global digital broadcasting market is classified into three segments based on the subscription model:
o Pay TV (direct-to-home [DTH], Internet Protocol television [IPTV], digital terrestrial television [DTT], and mobile TV)
o Free-to-air TV market (DTH, IPTV, DTT, and mobile TV)
o Digital radio
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Pay TV segment insights:
In the pay TV category, the DTH segment will occupy ~43% of the market share by 2023. It is expected to experience the highest growth, as broadband penetration and adoption of 3G and 4G technologies are increasing, thereby leading to a surge in Internet usage. Moreover, viewers are willing to pay for premium content to enjoy advertisement-free entertainment.
Free-to-air TV segment insights:
The free-to-air TV segment is expected to expand at a CAGR of 19.82% during 2018–2023. In countries such as the United Kingdom (U.K.) and the United Arab Emirates (UAE), there is a significant number of free-to-air satellite TV viewers. In the case of digital broadcasting, the number of free-to-air TV viewers is quite less. However, the DTT free-to-air sub-segment generates more revenue in comparison to the DTT pay TV sub-segment.
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Digital radio insights:
The digital radio segment is expected to expand at a CAGR of 14.63% during the 2018–2023 period. North America contributes the highest revenue in this segment. Declining costs of collecting, streaming, and storing data, and increasing use of advanced infrastructure are driving the digital radio market. The emergence of new players in the music streaming industry has given a significant boost to the market.
Regional insights:
The global digital broadcasting market is segmented into five regions: North America, Europe, Asia-Pacific (APAC), Latin America, and the Middle East and Africa. In 2018, North America accounted for an approximately 28% share of the global digital broadcasting market, while APAC accounted for a higher market share due to the swift penetration of broadband services. The share of the North American digital broadcasting market is declining due to an increase in licensing fees and a shift in viewers’ preference from television content to mobile content.
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Companies covered:
DTH
o DISH Network
o Etisalat (eLifeTV)
DTT
o ARRIS International Plc
o Sichuan Changhong Network Technologies Co., Ltd.
Mobile pay TV
o Netflix
o Hulu
Digital radio
o iHeartRadio
o Spotify
IPTV
o Wiseplay
o Perfect Player
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