MVAS Market to See Good Times Ahead | Key Companies are Vodafone, Alibaba Group, Gemalto N.V., Mahindra Comviva, AT&T, Baidu, Nokia, Huawei Technologies, KongZhong, Amazon, and Apple

The growth trajectory of MVAS Market is expected to display a rising trend, subject to its extensive applications across the telecom, healthcare & IT, BFSI, education, retail, entertainment & media, and government sectors. A steep rise in the popularity of social media websites along with the growing use of mobile payment apps will also offer bright prospects for the business. Escalated demand for availing entertainment services on mobiles coupled with introduction of LTE services for mobiles & smartphones will lucratively influence MVAS market trends. According to Global Market Insights, Inc., “MVAS market, which was evaluated at USD 400 billion in 2016, is forecast to surpass USD 1300 billion by 2024.”

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Moreover, employee and corporate owned smart device adoption will act as a catalyst in generating demand for MVAS market solutions. It is predicted that the employee owned devices, such as BYOD, will drive the demand and adoption of industry solutions. These solutions have enabled service operators to capture specific customer base to help escalate its business value and widen their presence.

MVAS market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2012 to 2024, for the following segments:
Mobile Value Added Services Market By Solution
• SMS
• MMS
• Instant Messaging/Email
• Mobile Money
• Infotainment
• Others
Mobile Value Added Services Market By Application
• BFSI
• Retail
• Government
• Healthcare
• Education
• Entertainment & media
• Telecom & IT
• Others

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The SMS segment is projected to hold the highest share in the MVAS market over the coming years owing to the lucrative opportunities it is providing to help generate sales and increase the business exposure. Success of SMS services can be attributed to its low price, simplicity, and reliability. Many businesses and companies, regardless of the industry domain, are implementing the use of SMS features for advertising purposes.

In the entertainment & media segment, mobile gaming has an increasingly vital market share in several Asian and European countries since the last few years. Due to the rolling out of popular internet based mobile games such as Pokémon Go! and Rollercoaster Tycoon, operators are offering several VAS packages on internet subscriptions as the mobile games are consuming extensive mobile internet which is providing the MVAS market a positive growth aspect.

Mobile education segment in the MVAS market, is playing a significant role in expanding the quality and reach of education in Asia Pacific countries. The growth in smart devices market in the region is anticipated to offer an impetus to the education sector in South Asian countries. Currently, the education services are mostly restricted to IVR, SMS based English language learning & examination alerts, and on call tutor solutions, but with over the forecast timespan the MVAS market in Asia Pacific countries is anticipated to grow speedily.

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Market players are trying to increase their profit margins and expand their geographical presence by adopting key business strategies such as mergers & acquisitions, new product development, strategic partnerships, product benchmarking, and joint ventures. Vodafone Group PLC Alibaba Group Holding Limited, Gemalto N.V., Mahindra Comviva, AT&T Incorporation, Baidu Incorporation, Nokia Corporation, Huawei Technologies Company Limited, KongZhong Corporation, Amazon, and Apple Incorporation are the key participants of MVAS industry.

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Corporate Sales, USA
Global Market Insights, Inc.
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About Global Market Insights:

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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