Driven by Increasing use of the ATV in the sports, agriculture, and entertainment purpose, All-Terrain Vehicles (ATV) Market zooms at CAGR 5.8%

Market & Growth Prognosis: Analyzing the market over a period of 2010-15 Stratview Research goes to the crux of the issues shaping the market and estimates the most probable future growth rate for the All-Terrain Vehicles (ATV) Market during the period 2016-21.

Stratview Research triangulates the market to grow at a healthy CAGR of 5.8% over the next five years.

The Diverse Stand Points

The true picture of the market shall not emerge till the time the market is analyzed from various point of views. Each vantage point gives better understanding of the market. The market of All-Terrain Vehicles (ATV) Market has been viewing from various perspectives such as:

Dissection By (Segments)
1. Vehicle Type (Utility Vehicle, Recreational Vehicle, Sports Vehicle, Touring Vehicle, Others)
2. Displacement Type (High CC, Mid CC, Low CC)
3. Application Type (Agriculture, Entertainment, Hunting, Military, Sports, Others)
4. By Region (North America, Europe, Asia-Pacific and Rest of the World)

Each view helps us answer a prominent question, and we bring out the best market intelligence which is of interest to each and every player in the market, no matter where he lies in the value chain.

The answers to the prominent questions which are evinced out of above slicing of the market are:
● Which are the best performing segments of the market?
● Which is the most dominant region?
● Which material is the most promising?
● Who are the movers and shakers of the market?
● What are the regional growth hotspots?
● What are the segmental growth forecasts?

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The Factors Driving the market

ATVs were introduced to the North American market in 1971 by Honda Motors. Other Japanese major motorcycle manufacturers (Yamaha, Kawasaki, and Suzuki) entered the North American ATV market in the late 1970’s and early 1980’s. The growth in ATV market attracted North American companies like Polaris Industries, Arctic Cat and BRP Inc., which entered the ATV market in 1985, 1995, and 1998 respectively. In addition to major global players, there are a number of other Chinese and Taiwanese manufacturers who produce low combustion chamber engine based ATVs for local market.

The global All-terrain vehicles market offers a healthy growth opportunity and is likely to witness 5.8% CAGR during the forecast period of 2016 to 2021. Recovery of the global economy and increasing disposable income are the major drivers of the all-terrain vehicles market. Increasing use of the ATV in the sports, agriculture, and entertainment purpose is likely to drive the demand during the forecast period. The US is the largest market for ATVs due to presence of large stretches of natural terrain, unpaved roads, and large ranches and farms across the country.

Side by Side is another off-road vehicle type and offers many advantages over ATVs, such as better riding experience, rollover protection bars, and ease of mobility. Over the last ten years, Off-road industry has noticed a continuous shift from ATVs to Side by Side vehicles.

ATVs are used in many applications, such as sports, entertainment, hunting, agriculture, military, and others. More than 50% of the ATV sales come from sports and entertainment applications. These applications are expected to remain the largest types in the next five years as well.

Driven by demand, North America has the hegemony over the market

North America is expected to remain the largest market for ATVs in the next five years. The US is the growth engine of the North American and the global ATVs market. The US accounted for more than 50% of the global ATVs market in 2015. Asia-Pacific is a very small market but is likely to witness the fastest growth during the forecast period, driven by the high demand of power sports.

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