Guarana Market Trends, Industry Overview, Strategic Analysis and Forecast by 2025

Guarana Market size may register strong gains over the foreseeable timeframe owing to its application in confectionery, food & beverage and natural & herbal cosmetic industries. It is an effective dietary supplement used in energy drinks and weight loss products. Changing consumer preference towards healthy and nutrition rich food & beverage products is anticipated to bolster market growth.

It is a coffee bean sized fruit of a woody perennial shrub found in Brazil. High content of caffeine and a natural source of unleashed energy make it a sought-after ingredient in beverages, sodas and energy drinks. The market is mainly driven by rising health benefits of guarana infused products. It helps in treating headache, low blood pressure, cardiac problems, diarrhoea, fever and joint pain. High cost and availability of substitute including dandy blend and guayusa may hamper market demand.

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Product has major application in confectionery products, global confectionery market is poised to surpass USD 235 billion by 2024. Growing retail market, increasing population and growing trend of gifting may trigger the confectionery market growth, which may stimulate market growth.

Liquid guarana market is estimated to show high gains owing to application in beverage sector due to its solvable properties and health benefits. It is used in carbonated and non-carbonated drinks, energy drinks, fruit-juice-based drinks and soft drinks, which may drive the product demand in the projected timeline. Global energy drinks market is projected to surpass USD 60 billion by 2024. Growing popularity of energy drinks among all age groups and athletes is projected to boost guarana market. In Brazil, guarana drinks form an integral part of social gatherings, celebrations and parties. It is as an alternative to carbonated drinks which is likely to drive global demand in anticipated timeframe.

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Growing usage of product in natural and herbal cosmetic products is likely to propel its demand. It improves skin tone, treats acne and also acts as a moisturizer. Its application in sensitizers, conditioners, & shampoos and as treatment for cellulite is likely to augment the product demand in forecast timeframe. Global natural beauty products market is estimated to surpass USD 10 billion by 2024. Increasing spending capacity of consumers and significant growth of online platform with rising health-consciousness among consumers may have a positive influence on guarana market growth.

North America, led by Mexico, Canada and the U.S. guarana market size, may witness strong gains owing to growing awareness regarding health benefits and changing consumer lifestyle. Increase in consumption of energy drinks, rising disposable income and more women in the workforce is likely to drive the energy drink and cosmetics market thereby contributing towards regional product demand.

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Europe, led by U.K, France, Italy, and Germany guarana market size, is estimated to witness significant gains due to its health benefits, which will serve the growing obese population in region. Consumer inclination towards natural skin care ingredients over synthetic chemicals in cosmetics products will favour regional market growth.

Asia Pacific, driven by South Korea, Japan, India and China guarana market size, may grow significantly over the forecast timeframe. Rising disposable income and retail market expansion may trigger regional industry growth. Mounting demand for sugar-free, organic, low-calorie and functional food products may drive confectionary market, which is likely to propel product demand in this sector. New product launches, advertising campaigns and product portfolio extension from established key players in this region may positively influence guarana market.

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Global guarana market share is competitive and moderately fragmented. Major players operating in the industry includes The Green Labs, IRIS Trade, Ambey, Herboflora, Prover Brasil and Duas Rodas. Other prominent players include NOW Foods, Glanbia, Naka Focus, Sousa Ribeiro, Nutra Green, Naka Focus and Natural Amazon Herbs Producao de Extratos. Companies are investing in R&D to launch novel products to have a strong hold in market.

In 2017, Coca cola launched Guarana soda in Brazil and aims to lead the category during forecast period. Guarana Antarctica is Brazil’s is among popular selling soft drink in non-cola category thus boosting the demand for product in the region.

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