Anti-counterfeit Clothing and Accessories Packaging Market : Expected to See Huge Rollout in 2020 with Key players Alien Technology Corp., AlpVision, Zebra Technologies Corp., Avery Dennison Corp and More
Barcode segment led the global track and trace technology market with about 74% market share in 2014.
Clothing and fashion accessories accounts for significant share of counterfeiting with over 10% of world trade in fashion is estimated to be counterfeit. According to the World Customs Organizations, in Europe counterfeit fashion leads to losses of about $8 billion in value. Moreover, the potential counterfeiting of clothing & accessories would rise further with fast growing fashion goods sales through E-commerce, which now accounts for about 25% of overall fashion goods sales in 2014. It is estimated that the number of counterfeit goods sold online will surpass the number sold by street vendors.
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North America and Europe collectively held about 84% of the total revenue in 2014. These regions have the highest number of consumers of anti-counterfeit technologies used in clothing industry due to presence of high brand preference environment. Higher adoption rates of track and trace technologies by the manufacturers and active measures from anti-counterfeit trade associations largely contribute to the growth of market in these regions. Asia-Pacific would be the fastest growing region, largely supplemented by small-scale clothing industries seeking to establish their brand image in the local market.
Leading players operating in this market are adopting product launch as their key developmental strategy. Key players profiled in this report are Alien Technology Corp., AlpVision, Zebra Technologies Corp., Avery Dennison Corp., Microtrace Solutions, Impinj Incorporation, Applied DNA Science Inc., Brand Integrity International and RDS Labels.
Anti-counterfeit labeling has a potential to become standard part of garments packaging process thereby boosting brand protection. In order to secure high-end luxury products, track and trace technologies is regarded as one of the promising solutions. Within the track and trace technologies market, Barcode will continue to be the highest revenue-generating segment through 2020. This technology would gain further momentum owing to its economic pricing compared to other track and trace technologies.
However, consumer reluctance to the adoption of anti-counterfeit technologies owing to its extra cost, and high cost of real-time tracking (RFID) are some of the factors impeding the growth of anti-counterfeit technologies in fashion and luxury goods industry. Growing demand for multi-layered authentication technologies especially in securing premium fashion accessories, is providing a boost to the conventional anti-counterfeit technologies. Hologram + ink and dyes is one of the popular approaches adopted for clothing product authentication.
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• The report highlights key market drivers and restraints across all verticals of the anti-counterfeit clothing and accessories packaging market
• SWOT analysis helps study the internal environment of the leading companies, effectively, for strategy formulation
• Porters five forces analysis examines the competitive structure of the global anti-counterfeit technologies market and would help market strategists in making informed decisions
• The report describes the market intellect along with the current trends and revenue for the period 2014-2020
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