Instant Coffee Market Industry Demand 2019: Nestle S.A, Keurig Green Mountain Inc., Starbucks Corporation, Jacobs Douwe Egberts, Tata Global Beverages Limited, Strauss Group Ltd, Luigi Lavazza S.P.A., Matthew Algie & Company Limited, Kraft Foods Inc., Tat

Instant coffee is coffee powder that is produced by coffee beans that have been brewed at a higher Coffee-to-Water ratio as compared to regular coffee. Instant coffee is coffee powder or soluble coffee made from coffee beans, which enables people to make a cup of coffee by just stirring instant coffee in hot water. Instant coffee is produced using the spray-drying and freeze-drying methods. Both methods preserve the quality, aroma, and flavor of the coffee. Some of the advantages of instant coffee are lower shipping weight and volume than coffee beans, and a longer shelf life.

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Major players operating in the instant coffee market include, Nestle S.A, Keurig Green Mountain Inc., Starbucks Corporation, Jacobs Douwe Egberts, Tata Global Beverages Limited, Strauss Group Ltd, Luigi Lavazza S.P.A., Matthew Algie & Company Limited, Kraft Foods Inc., Tata Global Beverages, Tchibo Coffee International Ltd, Unilever Plc., Leo Coffee, Cothas Coffee Co., Hintz Foodstuff Production Gmbh, Illycaffe S.p.A., Sri Narasu's Coffee Company Pvt. Ltd., Hindustan Unilever Limited, Zino Davidoff, BM Foods, CCL Products (India) Ltd., and others.

Factors such as growing food and beverages industry has led to increase in the number of restaurants and cafes which is a major driver for the growth of the global instant coffee market. According to India Brand Equity Foundation, the gross value added (GVA) by hotels and restaurants witnessed an annual increase in both absolute and relative terms from US$ 226.0 million in 2014 to US$ 241.0 million in 2017.

Health benefits offered by coffee include enhanced brain function. Caffeine can improve brain function, increase metabolism, it helps to burn fat, and reduces disease risk. According to US National Library of Medicine National Institutes of Health, instant coffee can also reduce the risk of neurodegenerative diseases such as Alzheimer's and Parkinson's, type 2 diabetes, improve liver health by lowering risk of diseases such as cirrhosis and liver cancer.

Convenience is the major factor propelling growth of the instant coffee market, as it is easy to prepare compared to fresh coffee. The fast paced lifestyles of consumers is fuelling demand for convenient food products like instant coffee, which in turn, is supporting the market growth. According to India Brand Equity Foundation, in 2015, there were 100 chain cafés and bakery brands, with an estimated 3,100 - 3,200 outlets serving coffee in various cities in India. Coffee chains in India are witnessing substantial growth and are expected to grow rapidly till 2020. This is a major driver that is expected to drive growth of the instant coffee market over the forecast period.

The global instant coffee market was valued at US$ 30.57 billion in 2018, and is expected to register a CAGR of 4.7% in terms of revenue over the forecast period (2019 – 2027), to reach US$ 46.05 billion by 2027.

Latin America accounted for the largest market share in the global instant coffee market in 2018. According to the United States Department of Agriculture, Brazil’s coffee yield for marketing year (MY) 2019 is expected to reach 29.22 bags/hectare (60 kilograms per bag), which is an increase of 16% from 25.20 bags/hectare in 2018. This is mainly due to favorable weather conditions in the region and the on-year of the biennial (biennial: A plant that requires two growing seasons to complete its lifecycle) production cycle for Arabica trees.

Asia Pacific is expected to witness the fastest growth in the global instant coffee market over the forecast period. This is owing to an increasing demand for instant coffee and significant growth of the food and beverage industry in India and China. According to International Coffee Organization, in 2015, China produced more coffee than Kenya and Tanzania combined, and consumed more than Australia, owing to increasing disposal income of consumers.

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Detailed Segmentation:

Global Instant coffee Market, By Product Type:
Agglomerated
Freeze Dried
Spray Dried

Global Instant coffee Market, By Trade:
Modern Trade
Regular Trade

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