The launch of the perfect T-Shirt

THE STORY BEHIND ‘THE PERFECT T-SHIRT’

SANVT was born out of frustration. A frustration based on the inability to find of a great T-Shirt. Even though personal tastes vary widely, for most people a great T-Shirt should simply feel good, last long and fit well. And yet, it seemed impossible to find a T-Shirt that ticked all the boxes. SANVT was launched to fill this gap and has developed a T-Shirt with…
… remarkable quality
… superior fit
…sustainable production
…a fair price

REMARKABLE QUALITY

Soft: The Perfect T-Shirt is crafted from the highest grade 100% single source extra-long staple (ELS) cotton, one of the finest cotton varieties in the world. With an average length of 37mm, ELS cotton fibres are twice as long as the industry standard. These longer fibres are the secret ingredient that makes our T-Shirt one of the softest tees available.

Durable: ELS cotton is also 45% more durable than conventional highland varieties. The sturdy yarns are knitted to create mid-weight 185gsm single jersey fabric that is as strong as it is soft. The custom-developed fabric resists pulling and ensures that The Perfect T-Shirt won’t lose shape, fade or break.

SUPERIOR FIT

18 sizes: At SANVT, we’ve reinvented the traditional approach to T-Shirt sizing and treat width and length as individual dimensions. Thousands of body scans, millions of data points and 3D modelling software have gone into the optimisation of our sizes. As a result, customers can pick from 18 unique sizes and select their T-Shirt’s ideal width and length.

Personalised size finder: Our algorithm-based calculator determines the ideal T-Shirt size based on height, weight and shoesize. Customers can also input their style preferences (tailored vs. relaxed) to further fine tune their individual recommendation.

SUSTAINABLE PRODUCTION

Made in Europe: For production, we partnered with two exceptional factories that share our vision of remarkable quality and sustainability: While the fabric of our T-Shirt is custom-developed, knitted and dyed in one of Europe’s most innovative cotton mill, the T-Shirt is cut & sewn in a small atelier, run by a team of skilled pattern makers and experienced seamstresses. Based in North Portugal, both factories have an award-winning industry reputation and also manufacture for some of the most prestigious global luxury brands.

Carbon neutral: In order to minimize our carbon footprint during production, we keep things local, and transport our products only via road and boat. While we believe that longer-lasting products are the first step towards a more sustainable approach to fashion, we’re also working hard to further reduce the environmental impact of our collection and we’ve started to neutralize our carbon emissions.

Plastic free: Our packaging is 100% plastic-free. We avoid the widely-used poly-bags or repackaging practices. Instead, our T-Shirts get their final packaging inside the factory, made from reusable and recycled paper. It’s the little things that count.
FAIR PRICE While designing The Perfect T-Shirt, we removed everything that doesn’t add value and invested in what does. Unlike most high-end brands, we are committed to offering the very best quality at the very best price. Each step of our process aims to disrupt the status quo of the fashion industry. We’ve cut out the middlemen, kept our distribution model lean, and by selling online from our warehouse in Germany, we’re able to keep our mark-up at 2-3X rather than the traditional 6-8X. We offer luxury essentials, way below standard retail price. We don’t charge high mark-ups because we don’t have to.

The Perfect T-Shirt: Feels better. Lasts longer. Fits great.

Benjamin Heyd:
Head of Marketing & Co-Founder
press@sanvt.com
+49 89 20001892
https://sanvt.com

SANVT GmbH
Eisnergutbogen 16
80639 Munich
Germany

SANVT was launched in 2019.
SANVT is a Munich-based fashion brand that creates premium essential clothing for daily life.
SANVT challenges the poor-quality standards and unprecedented wastefulness of the fast fashion industry.
SANVT disrupts the inflated prices and big branded logos of luxury brands.
SANVT stands for high-quality clothing: Superior fit. Sustainable production. Fair prices.

Starting with the launch of The Perfect T-Shirt, our mission is to develop a collection of high-quality essentials. We are not following short-lived fashion trends and we don’t create new designs each season. Instead we offer a permanent, all-year collection. We don’t think The Perfect T-Shirt needs to be reinvented every season - meaning we dedicate more time to test and rethink every detail of our essential garments. Our products will not only last through wear and tear but will survive the changing tides of fashion sense.
Did you know? Our name derives from the word “sanft” – German for soft, smooth or gentle. Not only a hint towards the use of the finest materials, but also towards our business principles.

This release was published on openPR.