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MCN Completes Asset Purchase of the Web’s Best Dispensary Directory

05-24-2011 09:21 AM CET | Health & Medicine

Press release from: Medical Cannabis Network

Potlocator.com, one of the best marijuana mapping systems available on the Internet, has revamped its appearance and functionality to blow its competition out of the water. Not only has PotLoctator.com streamlined its look and feel to match the brand of MCN, a FICARR company that recently acquired the online dispensary directory, but PotLocator has added innovative features to make it the one stop shop for patients and businesses in the medical marijuana industry.
“PotLocator was a strategically targeted acquisition that FICARR was looking to make for a long time,” said Jason Draizin, the Chairman and CEO of FICARR and the Medical Cannabis Network (MCN). “This merger competes the void between patients and physicians in the medical marijuana industry by providing a legal and compassionate way to connect all entities without compromising the integrity of doctors.”
Potlocator.com started back in early 2007 as one of the very first weed maps or cannabis club directories, as some call it, for the medical marijuana industry. Potlocator.com has silently been prepping for their newly designed mapping system for weed dispensaries for months. And now that the directory has been acquired by MCN, the time is right to roll out the new features and functionality, which include:
• Premier PotLocator Menu Powered By StrainBrain. Potlocator now features full integration with StrainBrain, and sends strain info, medical uses and availability of medical pot to StrainBrain’s catalog each time dispensaries update their menus on PotLocator.com.
• Expanded Listings to include dispensaries, delivery services, doctors, lawyers, smoke shops and hydroponic shops.
• More powerful search results to find local dispensaries with REAL TIME updates on in-stock strains, businesses locations, and more.
• Full service for businesses in the marijuana industry. PotLocator provides all of the resources needed to connect legitimate businesses that are compassionate to the medical marijuana industry. Services include advertising, marketing, website creation and more. MCN is currently acting as the website liaison for Kush Magazine.
• Live geo targeted coupons that are updated weekly, respond to user interaction and notify dispensaries when they’ve expired.
• Upload functionality for iPhone app banner ads. Now businesses can login at My.PotLocator.com to upload banner advertising to directly to PotLocator’s iPhone app.
• Full blown community portal where users can make friends, chat, upload photos, add videos, create user groups, share funny cannabis anecdotes at WeedStories, and submit and answer questions at CannaQuestions – the “Yahoo answers” for the marijuana industry.
“These features, including the new geo targeting coupon system, will hopefully help create the Medical Cannabis Network as the first B to B marker in this industry,” said Draizin. “We are especially excited about giving dispensaries the ability to advertise to mobile applicants within a specific radius, which means for the first time they are able to advertise sales and specials directly to patients that are in physical proximity.”
Draizin added that he was thrilled to have PotLocator.com’s John Nicolazzo to the MCN team as Vice President of Marketing, especially due to the fact that he had helped grow Marijuana Medicine Evaluation Centers (MMEC) and its marketing division from 1 to 13 locations.
“I believe there is a time and a place for integration to happen. I’ve noticed that many companies in this industry try so hard to be ‘first to market’ that they constantly leave out functionality details that either make or break the website,” added Nicolazzo. “After months of planning and prepping, and with the backing of FICARR and MCN, it’s now the ideal time for PotLocator to go live with added functionality that will benefit patients, doctors, dispensaries, and cannabis-related businesses.”

PotLocator.com is the nation’s #1 Marijuana Dispensaries Directory where you can locate, find & review cannabis clubs. PotLocator.com was founded in 2007 to provide and educate patients as well as the public to the safest, most reliable dispensaries across the nation. Acquired by FICARR (FCAA), a Medical Cannabis Network company, in 2011, PotLocator.com aims to bring patients the most accurate and unbiased information & reviews of the nation’s newest and already established cannabis clubs.

Medical Cannibus Network
727 4th Street
Miami Beach, Fl. 33139
Melissa Antonelli
melissa@marijuanadoctors.com
415-871-0914

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