Pediatric Nutrition Market 2019 | Industry Analysis Top Players Reckitt Benckiser Group Plc, Nestlé S.A., Abbott Laboratories, and Groupe Danone, owing to a spree of market consolidation

Pediatric nutrition is an important source of nutritional supplement for babies during their formative years. These products are available in milk-based, Soy-based, amino acid-based, and organic forms. These nutritional products support brain development and also helps in the management of allergies and metabolic disorder. Highest number of births are recorded in Asia Pacific, and hence, the region holds maximum opportunity for market players. Due to this, companies such as Mead Johnson Nutrition (acquired by Reckitt Benckiser Group plc), Nestle S.A., and Abbott are trying to maximize their market share in Asia Pacific, especially in China. High return on investments in this market is influencing large players to opt for inorganic methods of growth, as well as increasing the entry of new players in the market. For instance, Reckitt Benckiser Group plc acquired Mead Johnson Nutrition Company in June 2017.

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Increasing per capita income in emerging economies of Asia Pacific, emergence of new player in the market, and increasing investment from leading players such as Reckitt Benckiser Group Plc, Nestlé S.A., Abbott Laboratories, Groupe Danone, and Royal FrieslandCampina, in high demand countries such as India and China are major drivers for growth of the market. In the age of significantly lower birth rate in developed economies such as Germany, Canada, U.S. and UK, countries like India, with higher birth rate, presents an opportunity for the player in the market.

Moreover, continuous effort from non-government organizations such as WHO, Save The Children, UNICEF and other similar minded organizations to end malnutrition has resulted in formulation of policy that recognizes the importance of nutritional products at very early age, and hence, supports this. For instance, National Nutrition Strategy formulation by Government of India in 2017. These favorable policies is expected to support growth in adoption rate for pediatric nutrition products which in turn will result in growth in the market.

Companies in the pediatric nutrition market are increasingly focusing on inorganic growth strategies. In 2013, Nestle S.A. acquired U.S.-based Pamlab L.L.C., Covington, La., a medical nutrition company, to broaden its brain health and metabolic health portfolio. Moreover, the company has made strategic investment in companies working on similar product lines. For instance, Nestle S.A. entered into a strategic collaboration with DBV Technologies, to develop a patch-test tool for diagnosis of Cow’s Milk Protein Allergy (CMPA) for infants, in 2016.

Tthe company decided to reorganize its nutrition business in order to win in this high-growth category, in November 2017. Reckitt Benckiser Group plc acquired Mead Johnson Nutrition, a leading company in pediatric nutrition, in June 2017. This acquisition significantly enhances the position of Reckitt Benckiser in the consumer health segment.

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The four leading players holding a dominant position in the market are Reckitt Benckiser Group Plc, Nestlé S.A., Abbott Laboratories, and Groupe Danone, owing to a spree of market consolidation. Manufacturers are focusing on inorganic growth strategies such as mergers and acquisitions to strengthen their foothold in the global market. For instance, in 2012, Nestle S.A. acquired Pfizer Inc.’s infant nutrition business. In June 2017, Reckitt Benckiser Group Plc acquired Mead Johnson Nutrition, a leading player in pediatric nutrition.

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