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MVAS Market Size in Telecom Sector is Projected to Grow Significantly by 2024 | Key Players Vodafone, Alibaba, Gemalto N.V., Mahindra Comviva, AT&T, Baidu, Nokia, Huawei Technologies, KongZhong, Amazon, and Apple

MVAS Market

MVAS Market

Telecom sector is expected to significantly boost MVAS market size over the coming years. The growth can be attributed to the escalated requirement for personalized and content rich value-added services. MVAS market in the education sector is expected to witness a massive expansion over the coming seven years, driven by its enhanced usage for in language training, online education & tutoring, reading, and vocational training. Mobile value added services will also help distance learners improve their learning ability, thereby complementing the business expansion.

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Vodafone Group PLC Alibaba Group Holding Limited, Gemalto N.V., Mahindra Comviva, AT&T Incorporation, Baidu Incorporation, Nokia Corporation, Huawei Technologies Company Limited, KongZhong Corporation, Amazon, and Apple Incorporation are the key participants of MVAS Market.

The growth trajectory of MVAS Market is expected to display a rising trend, subject to its extensive applications across the telecom, healthcare & IT, BFSI, education, retail, entertainment & media, and government sectors. A steep rise in the popularity of social media websites along with the growing use of mobile payment apps will also offer bright prospects for the business. Escalated demand for availing entertainment services on mobiles coupled with introduction of LTE services for mobiles & smartphones will lucratively influence MVAS market trends. According to Global Market Insights, Inc., “MVAS Market, which was evaluated at USD 400 billion in 2016, is forecast to surpass USD 1300 billion by 2024.”

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The SMS segment is projected to hold the highest share in the MVAS market over the coming years owing to the lucrative opportunities it is providing to help generate sales and increase the business exposure. Success of SMS services can be attributed to its low price, simplicity, and reliability. Many businesses and companies, regardless of the industry domain, are implementing the use of SMS features for advertising purposes.

Taking into consideration the geographical trends, Asia Pacific MVAS Market is projected to experience a notable surge over the coming timeframe, driven by rising consumer trend towards the use of smartphones & tablets. The governments of the region have been undertaking efforts to spread awareness regarding the benefits of mobile usage and have been developing infrastructure for its effective use, thereby favorably influencing the industry growth across the region. China, South Korea, India, and Japan are forecast to be the major revenue pockets.

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Mobile value added services can be availed through mobile money, SMS (Short Message Service), Instant Messaging, infotainment, and MMS (Multimedia messaging service) solutions. Effective mobile banking, mobile remittance, and mobile wallet services, driven by high speed networks and low tariffs are expected to beneficially influence the growth of the mobile money sector, which will accelerate MVAS market revenue expansion.

About Global Market Insights:

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology

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Arun Hegde
Corporate Sales, USA
Global Market Insights, Inc.
Phone: 1-302-846-7766
Toll Free: 1-888-689-0688
Email: sales@gminsights.com

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