Network Traffic Analytics Market is expected to grow at a steady rate till 2024, North America to emerge as the pioneering regional contenders | Major Venders like Nokia, Accenture, Palo Alto Networks, Huawei Technologies, SolarWinds, Cisco, Microsoft

North America held around 52% of the market share in 2017 and is anticipated to remain the network traffic analytics market leader over the forecast timeframe. The major factors contributing to the growth of the region include the early adoption of the network traffic analytics solutions along with the presence of the leading industry players including Cisco, IBM, and Microsoft. The companies operating in this region are also entering into strategic partnerships to expand their businesses offerings. For instance, in February 2018, Barefoot Networks, a firm based in the U.S. is delivering network monitoring systems partnered with Netsia to enable service providers to get complete network visibility. As the service providers are using the new 5G networks, this partnership will assist them in delivering and running the services seamlessly.

Speaking along the same line, in UK, high-speed network recording, traffic analytics hosting and playback specialist, Endace and renowned network and security operations service provider, Gigamon, have signed on a technology partnership recently. Through this strategic collaboration, they are planning to enhance visibility into network traffic for NetOps, DevOps, and SecOps teams. In line with the futuristic approach to improve network traffic visibility, both the companies will combine their analytics and security delivery platforms that would investigate security threats and resolve application & network performance issues. The development of high performance hosting for performance analytics and network security will have a positive influence on the service based network traffic analytics industry. Reportedly, with increasing popularity, the service based network traffic analytics market will grow at an annual growth rate of nearly 24.4% over 2018-2024.

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Real-time data analysis has proven to be vital in ensuring fast detection and investigation capabilities of a company’s network handling system. The network traffic analytics market, boasting a valuation of over USD 780 million worldwide in 2017, has evolved accordingly to provide solutions for conducting analytics on real-time network information. Essentially, the breakdown of network traffic helps to establish a normal working pattern of an organization’s functioning, allowing easier recognition of components that seem out of the ordinary, like connection of any unregistered device or unusual traffic spike. Network monitoring, in a sense, adds a level of security against a probable event and enables the implementation of proactive safety measures. The BFSI sector, particularly, stands to benefit extremely from advancements within the network traffic analytics industry.

Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:

1. Cisco
2. Microsoft
3. IBM
4. Symantec
5. Juniper Networks
6. Nokia
7. Accenture
8. Palo Alto Networks
9. Huawei Technologies
10. SolarWinds

Chapter 1. Methodology & Scope
1.1. Methodology
1.1.1. Initial data exploration
1.1.2. Statistical model and forecast
1.1.3. Industry insights and validation
1.1.4. Scope
1.1.5. Definition
1.1.6. Methodology and research parameters
1.2. Data Sources
1.2.1. Primary
1.2.1.1. Paid Sources
1.2.1.2. Public Sources
1.2.2. Secondary

Chapter 2. Executive Summary
2.1. Network traffic analytics industry 360º synopsis, 2015 - 2024
2.1.1. Business trends
2.1.2. Regional trends
2.1.3. Deployment model trends
2.1.4. Component trends
2.1.4.1. Solutions trends
2.1.4.2. Services trends
2.1.5. End-use trends
2.1.5.1. Service providers trends
2.1.5.2. Enterprise trends

Companies in the BFSI sector need to guarantee a reliable, safe and consistent service to retain customers, making them uniquely positioned among other industry domains. A network breach or downtime can result in distrust among the customers regarding the security of their savings, investments and private information. The network traffic analytics market comprises of solution providers that offer centralized monitoring systems to track, analyze and resolve network issues on not only physical but also virtual platforms. This is also necessary as many businesses in the BFSI sector have a number of units dispersed throughout a region, requiring efficient system for collating network data from all the locations and display it on an integrated dashboard.

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The development of SaaS enabled network traffic analytics solutions has accelerated the overall market growth. Due to the growing technological advancements and market consolidation, enterprises are offering SaaS enabled solutions to their customers. They offer multiple advantages such as enhanced scalability and administration, improved productivity, data storage convenience, and delivery of new services with optimum resilience and security. They also automatically update products empowering them to prevent the growing cyber-security threats. These devices are architected in a way to scale on demand without the requirement of any additional capital expenditure on appliance hardware. Therefore, the acceptance and growth of SaaS enabled network traffic analytics solutions are increasing rapidly.

The solutions segment dominates the network traffic analytics market and held around 71% of the market share in 2017. Due to an enormous rise in the network traffic, the companies face inadequacy in providing network-wide visibility. Hence, there is a rise in the installation of network traffic analytics solutions. The network traffic monitoring leads the solution segment as it ensures the smooth functioning of the computer network by incorporating packet recapturing and network sniffing techniques and review every incoming and outgoing packet. The services segment is increasing at the fastest rate and is projected to grow at a CAGR of 24.4 percent over the forecast timeline. These services assist customers to ensure that their products run efficiently, remain available, and take advantage of the application software and up-to-date systems.

The integration of new and innovative technologies with network monitoring and analysis systems will further improve their ability to measure performance metrics at granular levels, mitigate cyber threats and deliver faster return on investment. Lastline, a leading cybersecurity company, has recently introduced an AI-powered network traffic analysis solution. Representative of an emerging segment within the network traffic analytics market, which will create a smarter system for analyzing the traffic entering or operating inside a network. The solution applies AI (artificial intelligence) to the network traffic and could become one of the most effective threat monitoring technology available in the market.

Browse key industry insights spread across 230 pages with 399 market data tables & 38 figures & charts from the report, Network Traffic Analytics Market in detail along with the table of contents:

https://www.gminsights.com/industry-analysis/network-traffic-analytics-market

Network Traffic Analytics Market is growing rapidly due to the rising adoption of IoT, BYOD, and connected devices. These technologies are on the verge of transforming the business processes as they offer various benefits such as flexibility, growth, and employee satisfaction. However, with a rise in these technologies, there is also a massive growth in the amount of data generated in the enterprise networks. The higher amount of IoT network traffic makes network management and capacity planning more difficult.

The growing concern among the IT companies about latency issues, network flows, network underutilization, and application access issues generated due to lack of security and performance improvements aids will fuel network traffic analytics industry share. The increasing adoption of machine learning, cloud computing, IoT, and AI technologies by the technology companies for enhancing work efficiency is also poised to augment the need for traffic analytics. As per estimates, by the end of 2024, overall network traffic analytics market will surpass a revenue collection of USD 2,500 million.

Elaborating further, it was established that a malware had infiltrated their system that was permitting cybercriminals in different regions to access records pertaining to the behaviors of bank employees and how they conducted daily tasks. Reportedly, the criminals were able to also transfer millions of dollars from the U.S., Russian, Swiss and Japanese banks into their own dummy accounts. Effective analysis of network traffic to identify unfamiliar connections can help banks and other financial institutions to prevent such a disaster, implying the compulsion of the network traffic analytics market for providing network traffic monitoring solutions.

Some of the major vendors operating in the network traffic analytics market are Cisco, Microsoft, IBM, Symantec, Juniper Networks, Nokia, Kentik, Flowmon Networks, Plixer, SolarWinds, Allot Communication, Accenture, Bradford Networks, Ascom Holding, Palo Alto Networks, Huawei Technologies, Netreo, Inc., Genie Networks, and Zenoss.

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