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Asterisk Service Introduces CRM Integrated IVR Solution

05-31-2019 08:46 AM CET | Media & Telecommunications

Press release from: Ecosmob Pvt. Ltd.

Asterisk Service, a division of Ecosmob, global VoIP tech leaders, announced availability of CRM integrated IVR solution and services to integrate CRM into existing IVR solutions. Speaking on the occasion, the company’s VP said, “CRM-IVR integration is a natural progression on the path of delivery of superior customer experience while enhancing an organization’s performance.”

Expanding further on the IVR-CRM integration he went on to say that an IVR system gains when it is integrated fully and seamlessly into a CRM. IVR systems may be used by first time callers that can turn into leads, existing customers with issues requiring resolution or to place further orders. In the first instance, the CRM captures caller’s data and may even intelligently route it to the right agent for immediate interaction. In the second case the IVR system fetches customer data from the CRM and can use the data to present a tailored menu that result in faster completion of a process. At the same time, the IVR solution could alert an agent to take over and when he does he has the caller data right in front of him. The CRM records all such data for better analytics and follow ups. Since the CRM has all the data it can be accessed by sales, marketing, support and services as well as management.

Asterisk Service can offer an IVR solution with CRM integration and put it in place with the right training and customized features in the IVR as well as CRM to suit a specific business model. However, customers may have an existing IVR or an existing CRM like SalesForce or a custom CRM and may not wish for a new system. In this case Asterisk Service team of IVR experts can easily integrate it into the existing customer relationship management system. This integration brings about improved real time customer data access, Voice XML support and Voice XML support. Asterisk Service team can redesign current IVR scripts to be more fluidly aligned with the CRM and incorporate simple object application protocol in the process. There are refinements such as multi-language support, language translator and text to speech integration that come in useful when an enterprise must handle global clientele.

With expertise in custom IVR system development and scripting, the team at Asterisk Service can handle integration of existing IVR system with an existing CRM and bring about coherence. This leads to better insights from data collected through the IVR-CRM combine, immediacy in response and better customer experience. This translates to revenues and growth. With this integration in place, an enterprise can use the IVR-CRM to up-sell or cross sell, reduce burden on agents and reduce long distance carrier cost. In addition, should an outbound campaign be planned, the CRM data and IVR can work in conjunction for such call campaigns and help agents achieve higher conversions. “IVR-CRM integration is a marriage made in heaven and leads to all round performance improvements, he concluded.

Interested enterprises may get in touch with Asterisk Service by phone on 91 79 40054019, 1-303-397-3139 or chat live on


Interested enterprises may get in touch with Asterisk Service by phone on 91 79 40054019, 1-303-397-3139 or chat live on

2nd Floor, D Block, Satyam Corporate Square, Sindhu Bhavan Road, Bodakdev, Ahmedabad-380059, Gujarat, INDIA.

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