Bakery & Cereals in China Update: Uncover the Business Strategies of Leaders & Laggards of the Market | Nestle, General Mills, Grupo Nutrexpa

HTF Market Intelligence released a new research report of 156 pages on title 'Country Profile: Bakery & Cereals in China' with detailed analysis, forecast and strategies. The study covers important players such as Mondelez International Inc, Orion Confectionery Co Ltd., Nestle SA, Want Want China Holdings Limited, General Mills Inc., Guangdong Jiashili Food Group Co. Ltd., The Garden Company Limited, Cereal Partners Worldwide S.A., Grupo Nutrexpa, Tingyi Holding Corp.

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The Chinese bakery & cereals sector is led by the ‘cakes, pastries & sweet pies’ category in both value and volume terms, while the cookies (sweet biscuits) category is expected to register the fastest value growth during 2018-2023. Food & drinks specialists is the leading channel for the distribution of bakery & cereals products in the country. Flexible packaging is the most commonly used pack material in the sector, but rigid plastics is expected to register the fastest growth during 2018-2023. Mondelez International, Inc, Orion Confectionery Co, Ltd., Nestle SA are the leading players in the sector.

HTF MI Country Profile report on the bakery & cereals sector in China provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
- Category coverage: Value and growth analysis for baking ingredients, baking mixes, bread & rolls, breakfast cereals, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods, and savory biscuits with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries and warehouse clubs , “dollar stores”, variety stores & general merchandise retailers, convenience stores, department stores, drug stores & pharmacies, e-retailers, food & drinks specialists, hypermarkets & supermarkets, vending machines, and other general retailers.
- Leading players: Market share of brands and private labels in both value and volume terms in 2018.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, rigid metal, paper & board and others; pack type data for: bag/sachet, film, carton - folding, wrapper, blister pack, tub, tray, foil and others.

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Scope
- The Chinese bakery & cereals sector is expected to grow at a CAGR of 8.5% by value during 2018-2023
- Cakes, pastries & sweet pies is the largest category in both the value and volume terms in the Chinese bakery & cereals sector
- Cookies (sweet biscuits) category is expected to register fastest value growth at a CGAR of 9.9% during 2018-2023
- Food & drinks specialists is the largest distribution channel with a value share of48.8%
- Mondelez International, Inc, Orion Confectionery Co, Ltd., Nestle SA are the top three companies in the sector
- Flexible packaging accounted for a share of 52.3% in the Chinese bakery & cereals sector
- The consumption of bakery & cereals is higher among males than females in China
- The health & wellness market is led by the cookies (sweet biscuits) category in the Chinese bakery & cereals sector in 2018.

Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies Mentioned in the Report
Mondelez International Inc
Orion Confectionery Co Ltd.
Nestle SA
Want Want China Holdings Limited
General Mills Inc.
Guangdong Jiashili Food Group Co. Ltd.
The Garden Company Limited
Cereal Partners Worldwide S.A.
Grupo Nutrexpa
Tingyi Holding Corp

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Table of Contents
Report scope
Executive summary
China in the global and regional context
China compared to other leading countries in the Asia-Pacific
Sector analysis - bakery & cereals
Country snapshot - bakery & cereals sector in China
Cross category comparison - value and growth rate
Category analysis: baking ingredients
Category analysis: baking mixes
Segment analysis (in value terms): baking mixes
Segment analysis (in volume terms): baking mixes
Category analysis: bread & rolls
Segment analysis (in value terms): bread & rolls
Segment analysis (in volume terms): bread & rolls
....Continued

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