Phenoxyethanol Preservatives Market growth will be driven by rising demand in the personal care industry | Key Players are Ashland, Symrise AG, Lonza, Galaxy Surfactants Limited, BASF, AkzoNobel, The Dow

With organic cosmetics scoring an edge over chemical products of late, phenoxyethanol preservatives market has been witnessing a renewed prominence globally. In the last couple of years, personal care industry giants have faced a series of challenges concerning the integrity of beauty products, a factor that has sourced the trend of natural preservatives. Phenoxyethanol has been identified as the most globally approved preservative in beauty product formulations, owing to its high compatibility with beauty products, pertaining to its excellent toxicology, faint aroma, low water solubility and evaporation rate.

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On the research front as well, several scientific evaluations of preservatives have made their presence felt, which are likely to contribute toward industry development. The need to protect personal care products from microbial growth is also a crucial factor that is making phenoxyethanol preservatives industry an attractive commercial proposition.

The remarkable expansion of phenoxyethanol preservatives market is quite evident from its extensive deployment across a diversified range of domains that includes the pharmaceutical and domestic sectors as well. The growing trend of using active ingredients and the much-awaited ban on paraben based products in some of the regions have stimulated phenoxyethanol preservatives market demand. Home and personal care sector procured a commendable portion of the industry in 2018. With increased consumer spending on personal hygiene, manufacturers are readily focusing on liquid detergents that deploy phenoxyethanol on a large scale. In addition, renowned organizations such as the Cosmetic Toiletry Fragrance Association, British Pharmacopoeia, U.S. Pharmacopoeia, and European Economic Community have also certified phenoxyethanol as a safe preservative to be used in personal care commodities.

Cosmetics applications have indeed been cited as one of the chief application arenas for phenoxyethanol preservatives industry size over 2019-2024. One of the premium products of phenoxyethanols, i.e., P5 is mainly deployed in cosmetic applications due to its comparatively lesser phenol content, estimated to be less than 5 ppm. Phenoxyethanol P5 preservatives demand, as per reports, is estimated to grow at a CAGR of 5% over 2019-2024.

Speaking along the similar lines, P25, having a higher phenol composition is widely utilized for industrial purposes. In this regard, it is important to note that both phenoxyethanol P25 and P5 exhibit 99.5% purity, which is undoubtedly one of the profound grounds enhancing the overall phenoxyethanol preservatives market expansion. Another contributing factor worth mentioning is the increasing demand for green ingredients in the cosmetic formulations by the health-oriented consumer base.

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Speaking of geographical landscape, U.S. is one region where P5 phenoxyethanol preservatives industry demand is quite high. Being one of the most lucrative growth grounds for the cosmetic and pharmaceutical markets, the United States has been observing an escalated commercialization of P5 grade preservatives lately.

Europe is also likely to carve a profitable roadmap in the phenoxyethanol preservatives market over the forecast span. Driven by the fierce competitiveness in Europe pharmaceutical industry, the demand for the product is anticipated to rise, thereby sourcing lucrative business opportunities. Globally, phenoxyethanol preservatives industry from pharmaceutical applications is forecast to record a CAGR of 5.5% over 2019-2024.

A major disruptive issue that is somewhat hampering phenoxyethanol preservatives market growth is the growing number of regulatory initiatives projecting the health hazards associated with its deployment. The FDA, for instance, has recently issued a warning regarding the toxicity of these preservatives and their detrimental effects on infants. However, industry giants are rigorously putting in their efforts to successfully overcome these challenges by engaging in numerous research and development activities.

Some of the prominent players operating in global phenoxyethanol preservatives industry include Akema Fine Chemicals, Dow Chemical Company, Symrise AG, Chemicals, Santa Cruz Biotechnology, Lonza Group, and Schülke & Mayr GmbH. With global economy treading on a positive path, resulting in an upgradation of consumer living standards, phenoxyethanol preservatives market is projected to exceed a remuneration portfolio of USD 150 million by 2024.

Phenoxyethanol Preservative Market by Product
• Phenoxyethanol P5
• Phenoxyethanol P25

Phenoxyethanol Preservative Market by Application
• Home & personal care
o Cosmetics
o Perfumes
o Detergents
o Ointments
• Pharmaceuticals
• Dyes & inks

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