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Focus Softnet Unveils Advanced Features For Focus i At GITEX Saudi Arabia 2011

05-17-2011 08:43 PM CET | IT, New Media & Software

Press release from: Focus Softnet

/ PR Agency: OAK Consulting FZC
Mr. Ali Hyder, CEO, Focus Softnet

Mr. Ali Hyder, CEO, Focus Softnet

In addition to promoting its flagship ERP solutions, Focus Softnet is also showcasing its customised enterprise solutions for different verticals at the niche technology exhibition.

Riyadh, Kingdom of Saudi Arabia, May 16, 2011: Focus Softnet, the leading software development company, today announced the launch of the latest version of its best-selling Enterprise Resource Planning (ERP) solution - Focus i at GITEX Saudi Arabia 2011. The company is also promoting its latest cloud compliant enterprise solutions, its Academic solution – Focus ARMS and its customized enterprise solutions for different verticals at the Kingdom’s leading technology event.

“GITEX Saudi Arabia is the Kingdom’s biggest ICT event and a perfect opportunity for us to meet our customers from across the country and the region at a single place. We hope to create awareness for our brands and run demonstrations on the features and benefits of our intelligent ERP, Focus i and our educational solution, Focus ARMS. We are also looking forward to signing on new contracts and partnerships at the event,” says Mr. Ali Hyder, CEO at Focus Softnet.

At GITEX Saudi Arabia 2011, Focus Softnet unveiled the niche and advanced features added to Focus i, which remains the top of the range ERP in its product portfolio. The new features make Focus i a more robust solution, which goes beyond their customers’ expectations in SMB domain. The new features include credit control management, Focus i on smart phone, budgeting and cash flow management and release of next version of HRMS and Payroll solution which is integrated with Focus i.

“Focus i has been well accepted in the market since its launch. Focus i offers business decision-makers the option to access their ERP from anywhere and at anytime using their mobile devices. Many of our existing ERP customers have upgraded their systems from Focus RT to Focus i. We have also made further improvements to our MRP module to make it more user friendly and comprehensive to meet customer expectations. We are also focusing on positioning Focus i and RT on web interface, both on perpetual licensing model and on SAAS depending on our customers’ budgets and preference,” adds Mr. Hyder.

Focus Softnet implemented its first Warehouse Management Solutions (WMS) in Dammam last quarter and it foresees greater potential to push WMS solution in Saudi Arabia this year. The company has also had significant success with its Academic Records Management Solution (ARMS) with installations in two very reputed and large universities in Saudi Arabia. In 2010, Focus Softnet partnered with Insta solutions to target the health care industry and have signed some new contracts in the region. At GITEX Saudi Arabia 2011, Focus Softnet is looking forward to target the large healthcare industry in Saudi Arabia with its Insta HMS solutions. The company has integrated Focus i with Insta to offer a complete solution to meet all operational and back office needs of a hospital or a medical center.

“Our focus will continue to remain on working with partners to expand our presence across all cities in Saudi Arabia and we will be keen to sign up with potential partners during Gitex. We have revised our reseller, dealer and partnership model to make it more rewarding and exciting for our partners and we are keen to discuss it with potential partner prospects during GITEX Saudi Arabia 2011,” explains Mr. Ali Hyder.

Focus Softnet is exhibiting at Hall No.1, Stand No. 423-1 at the GITEX Saudi Arabia 2011. Senior global executives are present at the Focus Softnet stand to meet with customers and partners.

About Focus Softnet:
Focus Softnet, which commenced operations in 1992, has a strong global presence with offices that deliver a comprehensive range of products and services. With its International Headquarter in Dubai Internet City and with offices across the G.C.C, Focus has a well established infrastructure and an excellent management team. The solutions developed by Focus Softnet are business driven technologies that have been developed in constant consultation with functional and management experts from the industry. Their wide range of products and the modules within them - help seamlessly integrate a wide range of customer requirements. These solutions minimize information bottlenecks and Focus Softnet is always at the clients' service to customise them in keeping with the organisations overall vision and strategy. Major markets of Focus are India, Middle East and Far East. In Middle East, Focus has 10 offices covering entire GCC, Iran and Yemen. Focus6 is the mid-market accounting solution with over 1500 customers in UAE and over 2500 customers in the Middle East. For further information on Focus Softnet, please visit

Ali Hyder,
Focus Softnet
Grosvenor Business Tower
17TH Floor Office #17-10 &17-11
Tecom Area ,Emirates Hills South Barsha
PO Box 500151 Dubai-UAE
Tel:+9714 - 4347395,
Fax:+9714 - 4327545

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