What’s Driving Innovation in the Streaming Devices Market? | Key Players Amazon, Apple, Google, Intel Corporation, Leelbox, NOW TV, NVIDIA, Roku Inc., Sling Media, Samsung Electronics, Sony, TiVo, Xiaomi Technology

Streaming devices market size is set to display phenomenal progress in the ensuing years, on the grounds that an increasing number of consumers are moving away from traditional TV and inclining toward over-the-top (OTT) pay-per-use services such as Netflix, Amazon Prime and Hulu, that have vast, easily-accessible video libraries eliminating the requirement of video download and data storage. The media and entertainment industry, in recent times, has witnessed this major shift in preference, given the convenience that these devices provide and the changing inclination of the current internet-savvy generation of consumers.

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The demand for streaming devices market and the movement to the digital platform for entertainment purposes is further streamlined by the provision of cloud solutions as these reduce costs for viewing content, space utilized for storing downloaded content, and issues pertaining to copyright thefts. Additionally, video and audio content are compatible with a variety of devices and can be accessed over multiple platforms at any time and is encoded to handle security and safety concerns.

The key players covered in this study: -
1. Amazon
2. Apple
3. Google
4. Intel Corporation
5. Leelbox
6. NOW TV
7. NVIDIA
8. Roku Inc.
9. Sling Media
10. Samsung Electronics
11. Sony
12. TiVo
13. Xiaomi Technology

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As far as quality of content is concerned, it is quite overt that viewers demand high quality content from streaming devices, owing to which 4K compliant devices that provide better image clarity and sharpness will witness higher demand in the forecast period. Prices of 4K compatible devices have also been substantially reduced in the past few years. As more consumers are deemed eligible to afford 4K technology systems, 4K compliant devices will contribute significantly toward the growth of the streaming devices market. However, 1080p, full HD systems also provide impressive picture clarity, and being less expensive than the 4K versions, are able to capture a wider section of the streaming devices market at present. For instance, though Apple has launched a technologically modified device that supports 4K and HDR videos, Roku is still making more sales from its basic streaming device.

The streaming devices market by pricing indicates that the USD 30–100 pricing range is dominating in terms of revenue and shipment in 2016. Consumer tendency to purchase low-cost electronic devices, primarily in the Asia Pacific and the Latin America region, is anticipated to drive the streaming devices market demand. There is a large availability of low-cost devices, such as the Google Chromecast and the Amazon Fire TV stick, that provide streaming services and are fully compatible with HD, UHD, and low-resolution systems without excessive spending on the products.

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The availability of fast broadband services and accessibility in remote locations are aiding the growth of the Europe and North America streaming devices market. The UK has 62.1 million users and a 94.2% population that has access to the continuous internet. Additionally, the increase in binge-watching and cord-cutting has aided in the industry growth. OTT providers, such as Netflix, allow consumers the added benefit of using their services at any time, substantially aiding users with hectic working schedules.

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