Exhaustive Analysis of Bath and Shower Products Market to Grow with an Impressive CAGR : Top Key Players | ITC Ltd., Natura International B.V., Procter & Gamble Co., Henkel A.G. & KGaA, L’Occitane en Provence S.A.

Market Introduction
The global bath and shower products market has witnessed a steady growth over the past few years. This is owing to rising purchasing power of the consumers and increasing product launches by several manufacturers in this industry. Furthermore, several manufacturers are adopting an omni-channel distribution approach for their products, in order to broaden their consumer base. This has also shown a positive growth trajectory for demand for such products.

Countries in emerging economies such as India, China, Japan, Brazil, and Mexico are expected to exhibit high demand for bath and shower products on account of rising demand for bath and shower products with multiple benefits such as skin nourishment, skin repair, and moisture therapy among others coupled with improvement in the standard of living of the consumers. Moreover, high competition in this industry has led to adoption of several strategies by market players, such as frequent product launches and lucrative promotional offers, in order to expand customer base and to gain a competitive edge in the market. This has provided customer with varied options, thereby fuelling growth of the bath and shower products market.

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Key Market Players
The global bath and shower products market is characterized by presence of large number of players. Major players in the market are focusing on mergers and acquisitions, joint ventures and partnerships, product portfolio expansion, and brand portfolio expansion to ensure long term sustenance. Some of the major players operating in the bath and shower products market include Unilever Plc, Beiersdorf A.G., Shiseido Company Ltd., Estee Lauder Companies Inc., ITC Ltd., Natura International B.V., Procter & Gamble Co., Henkel A.G. & KGaA, L’Occitane en Provence S.A., and others.

Market Trend Analysis
Frequent product launches in the field of bath and shower products is one of the key factors boosting growth of this market. Sweat, dirt, and oil is rising concern, especially among the younger population. Therefore, demand for shower gels is increasing. Shower gels are considered as a suitable alternative to bar soaps and they are highly preferred among the young population. Further, the availability of shower gels has become widespread as they find equal presence in supermarkets and hypermarkets alongside with bar soaps. According to Coherent Market Insights, Radox, a brand of shower products owned by Unilever Plc recorded sales of over US$ 70 million in 2014 in the U.K., followed by Imperial Leather, which recorded sales of US$ 50 million in the same year.

Furthermore, demand for soap is also expected to increase over the forecast period. According to the same source, in the soap category Dove accounted for a market share of over 20% in 2016, followed by Dial, which accounted for a share of 16%, and Olay, which held a share of less than 5% in the same year. Demand for soaps is still very high among consumers in the emerging economies, although its market share is expected to witness a decline in the near future on account of rising availability of substitute products such as shower gels and shower creams, among others.

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Do-it-yourself (DIY) products are increasingly gaining popularity among consumers, since these are easy to prepare and cost effective. Organic bath and shower products are relatively expensive, due to which, consumers are inclined towards making these products using natural ingredients at home rather than buying the same. This is a major factor restraining growth of the bath and shower products market.
Demand for bath and shower products in Europe is also expected to remain steady yet optimistic throughout the forecast period. Western European countries are expected to exhibit higher demand for bath and shower products in the near future. The rising demand for bath and shower products in the United Kingdom is characterized by the rising inclination of the consumers towards bath and shower products made from natural ingredients. Packaging also players an important role in the demand for bath and shower products in U.K., since the consumers are concerned about the appearance and aesthetics of the product in the bathroom.

According to Coherent Market Insights, Unilever Plc accounted for the major market share of more than 20% in 2017 in the bath and shower products market in U.K. Radox is the leading brand of bath and shower products, followed by Dove and Lynx. In addition to this, the rising demand for natural ingredients in bath and shower products among the consumers in Germany is also expected fuel market growth. Fa, a leading brand of bath and shower products by Henkel A.G. & Company KGaA accounted for a share of 10% in 2017, which signifies its favorable reputation among the German Consumers.

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This release was published on openPR.