Online Advertising Market Passes its Extreme Growth Due to Increasing in E-commerce Market | Coverage - DDB Mudra, Grey Worldwide, Interactive Avenues Marketing, Komli Media and Forecast to 2023

The online advertising sector in Global market has been flourishing, lately, owing to the increase in the number of 4G connections and smartphones, time spent on mobile phones, and subsequent spends on digital advertising by companies operating in the automotive, food and beverages, and e-commerce industries. In India, the five types of content used in online advertising are - social media, search, display, video, and classifieds.

As of 2017, majority of the online advertising activities were done through social media 28%. The online advertising market Globally is expected to expand at a compound annual growth rate CAGR of 39.43% during the 2018-2023 period, to reach a value of INR 457.34 Bn by 2026. The proliferation of video content, transformation in payment mechanism, and voice-based interactions are expected to help in further growth of this market.

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Industry-wise digital advertising segment insights:
Based on the amount spent by different market players operating in various industries in India, it is observed that all major sectors like e-commerce, telecom, consumer durables, media and entertainment, fast moving consumer goods (FMCG), banking, financial services and insurance (BFSI), automotive, and retail have had similar share of investments on online advertising. This implies that the level of acceptance of the benefits of online advertising has been high across miscellaneous business sectors in India.

Key growth drivers of the market:
1. Government initiatives like ‘Digital India', has led to an increase in digital consumption across the country. Through online advertising, the e-players can promote their products on social media, and search engines, thereby converting virtual media into a marketplace.
2. In India, consumers mostly prefer videos and music in the entertainment category. Consumption of digital video has increased from ~48% in 2016 to ~55% in 2017, which implies a positive impact on spending on video advertisements.

Key deterrents to the growth of the market:
1. Issues of internet connectivity and low broadband penetration are still prevalent in India, mainly in rural areas. Also, the digital video businesses in India face problems due to the high input costs, thus hampering the growth of online advertising in the country.
2. In India, digital content is mostly delivered in English, and does not appeal to a considerable section of the society, which seeks vernacular content. This acts as a deterrent to the growth of digital media as an advertising platform in comparison to TV or radio.

Companies covered:
IBM Corp., SAP AG, Oracle Corp., Salesforce.com Inc., Aplicor LLC, Adobe Systems Inc., ComScore Networks Inc., Ebay GSI Commerce, Lithium Technologies Inc., Demandware Inc., Attensity Corp., Microsoft Corp., LongJump CRM, OpenText Corp., StrongMail Systems Inc., Percussion Software Inc., Zoho CRM Inc., Yahoo Analytics, SugarCRM Inc., Netsuite Inc. and Sitecore Inc. among others

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Table of Contents
Global Online advertising Market Size, Status and Forecast 2026
1 Industry Overview of Online advertising
2 Global Online advertising Competition Analysis by Players
3 Company (Top Players) Profiles
4 Global Online advertising Market Size by Type and Application (2013-2018)
5 United States Online advertising Development Status and Outlook
6 EU Online advertising Development Status and Outlook
7 Japan Online advertising Development Status and Outlook
8 China Online advertising Development Status and Outlook
9 India Online advertising Development Status and Outlook
10 Southeast Asia Online advertising Development Status and Outlook
11 Market Forecast by Regions, Type and Application (2018-2026)
12 Online advertising Market Dynamics
13 Market Effect Factors Analysis
14 Research Finding/Conclusion

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