Business Analytics Software Market Emerging Trends and Company Profiles to Watch-SAP SE, Oracle, Adobe, Salesforce in 2017-2025
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Organizations are increasingly opting for business analytics software in order to gain strategic and competitive advantage over their competitors. This is one of the major factors driving the global business analytics software market. Additionally, the software aims to help organizations make quick and informed decisions through the analysis of the historical business data. This has been driving the market for business analytics software. Currently, there exists need for quick decision making and immediate actions in response to situations considering the competitive nature of businesses. This highlights the importance of the business analytics software. Furthermore, increase in volume and diversity of data in organizations has given rise to the need for analytical software to derive meaningful patterns, relationships, and insights from unorganized data. The features of business analytics software meet such requirements, thereby boosting the growing demand and adoption of business analytics software across varying scales of companies. However, in order to efficiently operate, business analytics software require sufficient volumes of meaningful data. This requires effective data warehousing, which may be a challenge for small organizations to implement considering the high costs involved. These challenges are likely to hamper the market for business analytics software during the forecast period. Nonetheless, increase in social media marketing by organizations is expected to offer growth opportunities for the business analytics software market during the forecast period.
The global business analytics software market has been segmented on the basis of deployment, end-use industry, application, and geography. In terms of deployment, the business analytics software market has been divided into cloud and on premise. Based on end-use industry, the business analytics market has been segregated into BFSI, government, manufacturing, IT and Telecom, retail, health care, capital markets, education, media, utilities, and others. In terms of application, the business analytics software market has been segmented into supply chain analytics, workforce analytics, spatial analytics, behavioral analytics, marketing analytics, risk and credit analytics, pricing analytics, transportation analytics, and others. Based on geography, the business analytics market has been divided into North America, Asia Pacific, Europe, Middle East & Africa, and South America.
Major players operating in the global business analytics software market include SAS Institute Inc., Tableau Software, SAP SE, Oracle Corporation, Adobe Systems Incorporated, International Business Machines Corporation, Salesforce.com, Qlik Technologies, Inc., Microsoft Corporation, Tibco Software, Fair Isaac Corporation, and JDA Software Group, Inc.
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The report provides the following information:
Tailwinds and headwinds molding the market’s trajectory
Market segments based on products, technology, and applications
Prospects of each segment
Overall current and possible future size of the market
Growth pace of the market
Competitive landscape and key players’ strategies
The main aim of the report is to:
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Understand the opportunities and pitfalls awaiting them
Assess the overall growth scope in the near term
Strategize effectively with respect to production and distribution
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