National Internet Marketing Agency Stresses the Benefits over Features for Every Client

Business Internet Marketing, Inc. is a full service internet marketing agency that employs a distinctive Multi-Channel Marketing System for small and mid-size businesses.

(EMAILWIRE.COM, May 04, 2011 ) Southfield, MI – TheBusiness Internet Marketing (BIM) decision-making support structure aids in providing business-building strategies that offer the best chance for success. They equip their clients with strategies that are specifically tailored to their businesses and target markets to improve their e-marketing results.

Ardis Barnes knows his company’s role as a marketing consultant for BIM’s clients. “We speak to their pain, which in most cases is ‘sales,’” volunteered Barnes. “At BIM, we want to fix the problem by focusing on the clients’ benefits of their service and product as opposed to the features.”

Because success in business today requires smart and effective online marketing that delivers measurable results, BIM specializes in helping businesses transition from traditional off-line advertising and marketing into the online, ecommerce environment.

It’s Benefits, Benefits, Benefits!

Maybe it’s still “Location, Location, Location” in real estate today. However, for the online, e-commerce product marketing, it’s the Benefits!, Benefits!, Benefits!.

Clients and customers alike need clarity. “The last thing we want is to leave a consulting meeting with the client feeling confused, or worse, stupid,” confessed Barnes. “I know that when the prospect tells me, ‘I’ll get back you,’ we lost the contract.” BIM consultants learned from their earliest experiences too much discussion about the details and features just made people ignorant and therefore uncomfortable.

BIM’s One-to-One Approach

In a one-to-one approach, BIM suggests to target individuals searching the internet. With this approach, their clients’ messages reach the user personally. This approach is used in search marketing, for which the advertisements are based on “search keywords” entered by the users.

Appeal to Specific Interests

When appealing to specific interests, marketers place an emphasis on appealing to a specific behavior or interest, rather than reaching out to a broadly defined demographic. These BIM clients typically aim their marketing according to age group, gender, geography, and other general factors.

Niche Marketing

Niche marketing provides end users with sites with that contain targeted information, and allows the creators to establish themselves as authorities on the benefits of their service or product.

BIM is an impressive internet marketing consultant; one who helps every client understand the roadblocks between them and more business.

Contact BIM from anywhere in North America for a free analysis of how internet marketing can help your bottom line, your middle line and your top line.

Office
Business Internet Marketing, Inc.
29777 Telegraph Suite 1170
Southfield, MI 48034
Telephone: 888 688 4972
Facsimile: 888 688 6149
Email:support@search-engineseo.com
http://search-engineseo.com

This release was published on openPR.