Functional Foods and Beverages Market is Gaining Traction Worldwide by Major Vendors: General Mills, Nestle, NBTY, Glanbia plc, Monster Beverage, GNC Holdings, Red Bull, Kellogg, Amway, Herbalife, PepsiCo, Coca-Cola and more

Increasing demand for nutritional and fortifying food additives is anticipated to drive the growth. Food and beverage manufacturers are deploying fortification of nutritional additives such as omega-3 fatty acids, fibers, vitamins, minerals, and others in their product offerings. The major motive of incorporating the aforementioned additives in food and beverage industry is to increase the nutritional content in food items.

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Functional ingredients such as omega-3 and probiotics are highly used in fish oils and yogurt to reduce the risk of cardiovascular diseases and to improve the quality of intestinal microflora. Such a trend is expected to fuel the market over the forecast years. Furthermore, The European Commission and the Environmental Protection Agency (EPA) have framed supportive regulations to augment the production as well as consumption of naturally derived ingredients in light of rising concerns toward reducing Greenhouse Gas (GHG) emissions.

Growing demand for functional foods and beverages owing to number of health objectives including, improving joint health, weight loss, and bone and muscle strength. These food products can also reduce the risk of cardiovascular diseases and type 2 diabetes by enhancing digestion. They also decrease wrinkles. Functional foods promote optimal health by reducing risk of non-communicable diseases, boosting metabolism, improving nutrition absorption, aid better digestion and help lose weight. Consumer preference for reduced sugar intake is expected to positively influence the growth.

Key manufacturers are included based on company profile, sales data and product specifications etc.:
General Mills, Nestle, NBTY, Glanbia plc, Monster Beverage, GNC Holdings, Red Bull, Kellogg, Amway, Herbalife, PepsiCo, Coca-Cola, Pharmavite, Lifeway Kefir, Rockstar Energy Drink

Major applications as follows:
Game
Daily
Others

Major Type as follows:
Fortified Food
Functional Beverages
Dietary Supplements

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This release was published on openPR.