TV Analytics Market: Know About Technology Advancements by 2018-2023 with IBM Corporation, Google , The Nielsen Company, Zapr Media Labs, Alphonso Inc, TVSQUARED , DC Analytics, Amobee, Inc and others.
The Global TV Analytics Market to grow from US$ 1.9 Billion in 2018 to US$ 4.2 Billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.4% during the forecast period. This report spread across 144 Pages, profiling 25 companies and supported with 65 tables and 32 figures is now available in this research.
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“Rising demand for personalized content to extend and improve creator and customer relationship is driving the adoption of TV analytics for the satellite TV or Direct to Home (DTH) platform”
Satellite TV or DTH companies offer direct broadcasting services that deliver television content through radio waves. The DTH providers use the power of analytics to understand the taste and preference of users, which helps them upsell products and services. Personalized content helps companies to not only increase the Average Revenue Per Users (ARPU), but also in reducing the customer churn.
“Expanding the reach of Over the TOP (OTT) platform provider’s worldwide is accelerating the cloud adoption for TV analytics”
Cloud-based TV analytics solutions are in highest demand, owing to the faster and easier service provided by the OTT service providers. Major online content providers collect their audience data through their smartphone applications. The collected data helps the OTT providers in analyzing their customers’ behavior and improving their Return on Investment (RoI). Using cloud TV analytics, it is also easy to gather and segment data based on various demographics, which assists in better decision-making process based on the trends.
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“TV analytics market in APAC (Asia Pacific)is projected to grow at the highest CAGR during the forecast period”
The high growth of the market in APAC is attributed to the flexible economic conditions, industrialization and globalization-motivated policies of governments, and the expanding digitalization in the region. The highly competitive environment in the region is again expected to trigger the growth of effective TV analytics market that augments the overall RoI for the media and entertainment organizations. Moreover, the growing audience inclination toward the global contents has led to the growth of major OTT providers, such as Netflix, Amazon Prime Video, and Hot Star, through which audiences can get an easy access to the content of their choice, anywhere, at any time. All these factors are expected to contribute to the growth of the TV analytics in the Asian countries.
Breakdown of Primary Participants’ Profile:
• By Company – Tier 1–55%, Tier 2–20%, and Tier 3–25%
• By Designation – C-Level–60%, Director Level–25%,and Others–15%
• By Region – North America–10%, Europe–20%,APAC–40%, and RoW–30%
• To profile the key players and comprehensively analyze their recent developments and positioning in the market
• To forecast the revenue of the market’s segments with respect to 5 major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America
• To analyze opportunities in the market for stakeholders and provide the competitive landscape of the market
• To provide detailed information related to the major factors, such as drivers, restraints, opportunities, and challenges, influencing the growth of the market
• To analyze the competitive developments, such as mergers and acquisitions, new product developments, and R&D activities in the market
Reason to Access this report
The Report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall TV analytics market and the sub segments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies.
Most Popular Companies in the TV Analytics Market include are IBM Corporation (US), Google (US), The Nielsen Company (UK), Zapr Media Labs (India), Alphonso Inc. (US), TVSQUARED (Scotland), DC Analytics (England), Amobee, Inc. (US), 605 (US), Clarivoy (US), TVbeat (UK), BLIX (Australia), H-Tech (Bulgaria), DC Analytics (Germany), Samba TV (US), AnalyticOwl (US), Edgeware AB (US), Realytics (France), Sorenson Media (US), FourthWall Media (US), Parrot Analytics (US), iSpot.tv (US), Admo.TV (France), Conviva (US), iQ Media (US), BrightLine (US).
List of Tables
Table 1 United States Dollar Exchange Rate, 2014–2016
Table 2 TV Analytics Market Size and Growth Rate, 2016–2023 (USD Million, Y-O-Y %)
Table 3 Market Size, By Type, 2016–2023 (USD Million)
Table 4 Cable Tv: Market Size, By Region, 2016–2023 (USD Million)
Table 5 Satellite Tv: Market Size, By Region, 2016–2023 (USD Million)
Table 6 Internet Protocol Television: Market Size, By Region, 2016–2023 (USD Million)
Table 7 Over the Top: Market Size, By Region, 2016–2023 (USD Million)
Table 8 TV Analytics Market Size, By Component, 2016–2023 (USD Million)
Table 9 Software: Market Size, By Region, 2016–2023 (USD Million)
Table 10 Services: Market Size, By Type, 2016–2023 (USD Million)
Table 11 Services: Market Size, By Region, 2016–2023 (USD Million)
Table 12 Managed Services Market Size, By Region, 2016–2023 (USD Million)
Table 13 Professional Services Market Size, By Type, 2016–2023 (USD Million)
Table 14 Professional Services Market Size, By Region, 2016–2023 (USD Million)
Table 15 Support and Maintenance Market Size, By Region, 2016–2023 (USD Million)
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