Licensed Sports Merchandise Market Has Taken a Significant Growth in Coming Years 2023: Nike, Adidas, G-III Apparel Group, Under Armour, Fanatics, Inc., VF Corporation, Puma, Li Ning Company Limited, DICK'S Sporting Goods, ANTA.
Major Players operating in market: This report focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering: Nike, Adidas, G-III Apparel Group, Under Armour, Fanatics, Inc., VF Corporation, Puma, Li Ning Company Limited, DICK'S Sporting Goods, ANTA.
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Product segment insights:
The licensed footwear segment is expected to expand at a CAGR of 5.4% through the forecasted period of 2018-2023, and will account for a market share of around 42% by 2023. The growing popularity of sports leagues is creating direct demand from fans for different types and styles of licensed footwear. To cater to this demand, manufacturers are offering innovative, high-quality, and cost-effective products. The apparel segment is close on its heels - it is expected to witness a CAGR of 5.1% through the forecasted period of 2018-2023 and account for a market share of around 36% by 2023.
Distribution channel segment insights:
The offline distribution channel held the largest market share (66%) in 2018. This is because most fans prefer to be physically present while buying their favorite gear to ensure a perfect fit and to check its authenticity. However, the online distribution channel segment, with a 34% market share in 2018, is expected to witness a higher CAGR of 6.3% during the 2018-2023 period. Companies like Amazon are gaining popularity among consumers since retailers and manufacturing companies are using technology and social media to encourage consumers to buy merchandise online.
End user segment insights:
Although the men's category held the largest market share (58%), the women's segment is expected to witness a higher growth rate (5.5%) through the forecasted period. Women's participation in sports has improved over time - the number of women playing sports regularly in England has reached an all-time high of 7.21 Mn - along with an increase in the number of female sports viewers. Women account for over 40% of the National Football League fan base. As a result, major companies such as Nike and Adidas have increased their merchandise marketing efforts, even in the Middle East, which is boosting the growth of the women's segment.
The global licensed sports merchandise market is expected to reach a revenue of USD 33.99 Bn by 2023, from USD 26.47 Bn in 2018, expanding at a compound annual growth rate (CAGR) of 5.1%.
The market is classified into three segments - based on products (apparel, footwear, accessories, and others), distribution channels (online distribution and offline distribution), and end users (men, women, and children).
Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Significant Market Features:
This report features mainly top to bottom approach to target key aspects of Global Licensed Sports Merchandise Market Outlook market that includes, Gross Revenue, CAGR, Key Players, Cost Structure, Production Capacity, Sales Analysis and Future Growth Trends projected on the basis of historical Global Licensed Sports Merchandise Market Outlook research.
Table of Contents
Chapter 1. Executive summary
Chapter 2: Global licensed sports merchandise market – overview
Chapter 3: North America licensed sports merchandise market
Chapter 4: Europe licensed sports merchandise market
Chapter 5: Asia-Pacific licensed sports merchandise market
Chapter 6: Latin America licensed sports merchandise market
Chapter 7: The Middle East and Africa licensed sports merchandise market
Chapter 8: Competitive landscape
8.1.a. Company snapshot
8.1.b. Product offerings
8.1.c. Growth strategies
8.1.e. Geographical presence
8.1.f. Key numbers
Continue . . .
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