Digital Out of Home Advertising Market, Top key players are JCDecaux, Lamar Advertising Company, Clear Channel Outdoor, oOh!Media Ltd., Ströer SE & Co. KGaA, Outfront Media, Inc., APN Outdoor Group Ltd., Focus Media Co. Ltd., Exterion Media Group, BroadS
The global digital out-of-home advertising market is projected to witness a CAGR of 11.04% during the forecast period to reach a total market size of US$11.326 billion by 2023, increasing from US$6.043 billion in 2017. Digital out of home encompasses a variety of screen shapes, sizes, and levels of interactivity and is one of the fastest growing and interactive forms of advertising currently present around. Digital out-of-home offers innovative technology and powerful software that makes digital out-of-home ads a force to be reckoned with. It is accepted more than any other type of advertising due to its advancements.
The digital-out-of-home research report provides a detailed analysis of the digital-out-of-home market and offers insights on the various factors driving the popularity of digital-out-of-home and its features. The digital-out-of-home report includes an extensive analysis of key industry drivers, restraints, market trends and market structure. The digital-out-of-home market study provides a comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The digital-out-of-home report segregates the market based on the platform and industries across different regions globally.
The digital-out-of-home market is anticipated to witness moderate revenue growth during the forecast period owing to an increase in the adoption of interactive technologies such as audience analytics, face tracking, recognition software and increased penetration of smartphones.
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Some of the key players operating in this market include: JCDecaux, Lamar Advertising Company, Clear Channel Outdoor, oOh!Media Ltd., Ströer SE & Co. KGaA, Outfront Media, Inc., APN Outdoor Group Ltd., Focus Media Co. Ltd., Exterion Media Group, BroadSign International LLC and Asiaray Media Group Ltd.
Identification of key industry players in the industry and their revenue contribution to the overall business or relevant segment aligned to the study has been covered as a part of competitive intelligence done through extensive secondary research. Various studies and data published by industry associations, analyst reports, investor presentations, press releases and journals among others have been taken into consideration while conducting the secondary research.
Both bottoms-up and top-down approaches have been utilized to determine the market size of the overall market and key segments. The values obtained are correlated with the primary inputs of the key stakeholders in the global digital out of home (DOOH) advertising value chain. The last step involves complete market engineering which includes analyzing the data from different sources and existing proprietary datasets while using various data triangulation methods for market breakdown and forecasting.
Reasons for Buying this Report
This report provides pin-point analysis for changing competitive dynamics
It provides a forward-looking perspective on different factors driving or restraining market growth
It provides a six-year forecast assessed on the basis of how the market is predicted to grow
It helps in understanding the key product segments and their future
It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments.
TABLE OF CONTENT:
2. Research Methodology
3. Key Findings of the Study
4. Market Dynamics
5. Global Digital Out of Home (DOOH) Advertising Market Forecast by Product (US$ billion)
6. Global Digital Out of Home (DOOH) Advertising Market Forecast by End-User Industry (US$ billion)
7. Global Digital Out of Home (DOOH) Advertising Market Forecast by Geography (US$ billion)
8. Competitive intelligence
9. Company Profiles
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