MVAS Market Technological Revolution Fueling Market Growth | Vodafone, Alibaba Group Holding Limited, Gemalto N.V., Mahindra Comviva, AT&T Incorporation, Baidu, Nokia, Huawei Technologies, Amazon, and Apple

The growth trajectory of MVAS Market is expected to display a rising trend, subject to its extensive applications across the telecom, healthcare & IT, BFSI, education, retail, entertainment & media, and government sectors. A steep rise in the popularity of social media websites along with the growing use of mobile payment apps will also offer bright prospects for the business. Escalated demand for availing entertainment services on mobiles coupled with introduction of LTE services for mobiles & smartphones will lucratively influence MVAS market trends. According to Global Market Insights, Inc., “Mobile Value Added Services (MVAS) industry, which was evaluated at USD 400 billion in 2016, is forecast to surpass USD 1300 billion by 2024.”

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The MVAS market is offering, application developers, mobile manufacturers, operators, and other vendors an exciting opportunity to extend customer reach and generate revenues. Industry vendors are offering services such as mobile email & IM, MMS, mobile advertising, mobile money, SMS, mobile infotainment solutions, and location based services to satisfy the rising client demand and needs.
Moreover, employee and corporate owned smart device adoption will act as a catalyst in generating demand for MVAS market solutions. It is predicted that the employee owned devices, such as BYOD, will drive the demand and adoption of industry solutions. These solutions have enabled service operators to capture specific customer base to help escalate its business value and widen their presence.

A major hindrance for the MVAS market growth are the security concerns which have become a threat for the adoption of MVAS solutions. Businesses are apprehensive about exposing confidential data and the internal business network to the outside world. Despite technological advancements, the threats are constant and will require businesses to control, monitor, prevent and protect their internal network and data.

The SMS segment is projected to hold the highest share in the MVAS market over the coming years owing to the lucrative opportunities it is providing to help generate sales and increase the business exposure. Success of SMS services can be attributed to its low price, simplicity, and reliability. Many businesses and companies, regardless of the industry domain, are implementing the use of SMS features for advertising purposes.

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In the entertainment & media segment, mobile gaming has an increasingly vital market share in several Asian and European countries since the last few years. Due to the rolling out of popular internet based mobile games such as Pokémon Go! and Rollercoaster Tycoon, operators are offering several VAS packages on internet subscriptions as the mobile games are consuming extensive mobile internet which is providing the MVAS market a positive growth aspect.

Taking into consideration the geographical trends, Asia Pacific MVAS industry is projected to experience a notable surge over the coming timeframe, driven by rising consumer trend towards the use of smartphones & tablets. The governments of the region have been undertaking efforts to spread awareness regarding the benefits of mobile usage and have been developing infrastructure for its effective use, thereby favorably influencing the industry growth across the region. China, South Korea, India, and Japan are forecast to be the major revenue pockets.

U.S. industry, which accounted for more than 25% of MVAS market revenue in 2016, is expected to witness a notable growth in the future. The growth can be credited to the high presence of reputed digital media participants such as Netflix, Amazon, Roku, Apple TV, Hulu, and Boxee across the region.

Latin America MVAS industry is expected to experience a lucrative growth over the next few years, subject to network operators offering valued added services even in the most remote areas and distant places.

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Market players are trying to increase their profit margins and expand their geographical presence by adopting key business strategies such as mergers & acquisitions, new product development, strategic partnerships, product benchmarking, and joint ventures. Vodafone Group PLC Alibaba Group Holding Limited, Gemalto N.V., Mahindra Comviva, AT&T Incorporation, Baidu Incorporation, Nokia Corporation, Huawei Technologies Company Limited, KongZhong Corporation, Amazon, and Apple Incorporation are the key participants of MVAS industry.

About Global Market Insights:

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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