Green Data Center Market – New Growth Opportunity | Key Players are Dell, Eaton, Equinix, Ericsson, Fujitsu Global, Hitachi, Vertiv, AT&T, Citi, Oracle, SAP, Telefónica, Unisys, Verizon, Vertiv

Green data center market is gaining immense popularity lately with the rise in concerns about the increasing energy costs impacting operational and economic efficiency. Most companies are presently implementing strategies to improve cooling and power infrastructure which is one of the vital factors influencing organizational performance, reliability, and serviceability.

The shifting trends toward the deployment of green data centers for storing, managing, and distributing information have helped many software companies reduce energy consumption as well as the total energy cost. In fact, energy conscious companies are heavily investing in development of these centers for regaining cooling and power capacities, thereby providing impetus to green data center market share.

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The segmentation of green data center market by component indicates that the solutions segment dominates in terms of revenue by over 76%. The high growth of the segment is largely attributed to the high demand for management software solutions, which allow the operator to identify the faults in the high-power usage and recommend preventive measures. The software also allows to identify unevenness in cooling and locate servers and devices, which consume energy that is above their required threshold.

Key Companies –

1. APC by Schneider Electric
2. Dell
3. Eaton
4. Equinix
5. Ericsson
6. Fujitsu Global
7. Hitachi
8. Huawei Technologies
9. PCCW Solutions Limited
10. Vertiv
11. AT&T
12. Berkshire Hathaway
13. Citi
14. JPMorgan Chase & Co.
15. NTT Communications
16. Oracle
17. SAP
18. Telefónica
19. Unisys
20. Verizon
21. Wipro Limited

The colocation end-use segment is the largest consumer in the green data center market and has a growth rate of approximately 30%. There is a substantial rise in the number of SMEs, which have inadequate financial funds to host their own infrastructures. Additionally, the rise of cloud technologies and improvements in broadband speeds are boosting the colocation sector. The adoption of energy-efficient solutions allows these organizations to gain higher control over their spending on the various assets such as HVAC and networking.

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Rapid industrial boom increase in outsourced IT services, activities, and government support for local manufacturing have led to the rise in SMEs in the South-East Asian regions, primarily among countries including China and India, fueling the green data center market growth.

The increasing awareness regarding green energy among the regulatory bodies of various topographies is certainly a pivotal factor driving green data center market share. In fact, most of the European countries have already implemented strict regulatory norms to encourage the adoption of renewable energy facilities.

In this regard, myriad technology contributors have also started deploying renewable energy powered data centers, which has considerably pushed product demand. The continuous investments in facility expansions for achieving higher working efficiency with the reduction of overall operational cost is likely to boost green data center market share. For the record, by the end of 2024, green data center market will collect a revenue of USD 25 billion.

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