Non-Alcoholic Wine and Beer Market to Accrue Remarkable Proceeds over 2018 – 2024 | The HEINEKEN Company, Suntory Holdings Limited, BERNARD Family Brewery, Big Drop Brewing Co, Anheuser-Busch

Europe non-alcoholic wine and beer market accounted for over USD 3.5 billion in 2017 and is expected to grow at a substantial rate owing changing consumption pattern towards healthier alternatives and relatively lower product retail price. Increasing product availability and expanding distribution network in the region will fuel the product demand in the region. Increasing competition in the region owing to entry of globally renowned brands in the non-alcoholic wine and beer segment is augmenting the product adoption in the region. For instance, Heineken launched its non-alcoholic beer Heineken 0.0 in 2017 which helped the company to gain a significant market share in the European market.

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Health focused lifestyle along with product and flavor innovations will primarily drive the non-alcoholic wine and beer market. Need to maintain a social status among non-drinkers coupled with changing consumer taste preferences will supplement the product landscape. Increasing penetration of religious beliefs among younger population segment will enhance the product adoption rate.

Stringent driving norms along with favorable government regulations will fuel the non-alcoholic wine and beer industry expansion. Restrictions over alcohol consumption among sportsman and athletes will support the market growth. Entry of renowned brands to expand their business portfolio along with consumer-focused marketing will foster business landscape. However, high flavor loss and retail prices will hamper the industry growth.

Grapes will witness a CAGR of over 6.5% by volume in the global non-alcoholic wine and beer industry owing to numerous health benefits such as reduced cholesterol levels and risk of heart diseases. Reduction in stress levels mainly from grape wine owing to presence of antioxidants expand the product demand. Increasing grapes usage in developing new products is expected to provide notable gains. Hops is an essential raw material used in different stages of brewing, mainly providing bitterness, flavor, and aroma to the product. Additionally, hops work as preservatives, extending the life of the product.

Alcohol free accounts for a significant share in the global non-alcoholic wine and beer market. Factors such as liquor ban and increasing product availability are proliferating the product demand particularly in MEA and Asia Pacific. Increasing penetration of religious beliefs among young age Muslim population accompanied by enhanced flavor offerings by manufacturers will drive the non-alcoholic wine and beer industry demand.

Dealcoholization dominated the overall volume share, accounting for over 80% of the global non-alcoholic wine and beer market in 2017. Ability to produce products with alcohol content lower than 0.05% will surge the technology usage. Significantly lower flavor loss owing to low temperature processing will fuel the demand for reverse osmosis process. However, product generation with alcohol content more than 0.45% limits the process applicability. Ability to produce alcohol free products with vacuum distillation process will induce positive impact supporting the dealcoholization market development.

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Global non-alcoholic beer and wine market share is moderately fragmented with presence of multinational and regional manufacturers. Few notable industry players are The HEINEKEN Company, Suntory Holdings Limited, BERNARD Family Brewery, Big Drop Brewing Co, Anheuser-Busch, Krombacher Brauerei Bernhard Schadeberg GmbH & Co. KG, Erdinger Weißbräu, MOSCOW BREWING COMPANY LLC, Carlsberg Group, Bayerische Staatsbrauerei Weihenstephan, Arpanoosh Industrial Co., Kirin Holdings, Molson Coors, J. Lohr Vineyards & Wines, Domaines Pierre Chavin, Halewood Wines & Spirits, S. Martinelli & Company, Burke Distributing Corporation.

Non-Alcoholic Beer and Wine Market segments:
By Material
• Grapes,
• Berries/ Apples
• Malted Grains
• Hops
• Yeast
• Enzymes
• Others
By Product
• Alcohol Free
• Low Alcohol
By Technology
• Restricted Fermentation
• Dealcoholization

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