openPR Logo
Press release

Brand Management Outsourcing Set to Surge

03-24-2007 07:18 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Signmanager

/ PR Agency: GroupWeb EmailWire.Com
Signmanager   Source: GroupWeb EmailWire.Com

Signmanager Source: GroupWeb EmailWire.Com

( EMAILWIRE.COM, March 23, 2007 ) Belrose, Australia -- The number of Australian companies outsourcing the management of signage is expected to surge over the next five years, as the frequency of re-branding intensifies and more businesses seek to ensure consistency across their branded assets.

According to Australia’s leading brand asset management group, Signmanager, outsourcing of signage management has grown to around four per cent of the $500 million spent on signage in Australia each year.

“We have seen a significant reduction in the lifecycle of brands over the past six years since we introduced the concept of providing independent, outsourced brand asset management into Australia,” Signmanager’s Chief Executive Officer, Alan Hadley said.

“Six years ago, the typical lifecycle of a brand was approximately 15 years, but now we are seeing corporates go through a re-branding exercise every five to seven years on average.

“This, and the fact more companies recognise that external signage plays an important role in consumer perception and hence are ensuring their signage is continually maintained, has seen our revenues grow approximately 25 per cent per annum over the past six years and we expect that this year we will grow revenues by some 75 per cent.”

Signmanager has a national network of more than 1,600 contractors delivering signage audits, sign maintenance and installations for leading companies such as Australia Post, McDonalds and Foster’s Group.

Chief Executive Officer of Signmanager, Alan Hadley, said the company expected that within the next 12 months, some $40 million will be spent on outsourcing of branded assets management

“Traditionally companies have used multiple local companies to supply signage and have had no processes in place to ensure they are maintained and replaced as new brands roll out,” Mr Hadley said.

“As a result, there are multiple brands for one company out in the marketplace, and often you will see multiple brands of the same company at one outlet.

“The shift to outsourcing branded assets to an independent company is an obvious step for Australian companies to take, as we have a national network of professional signage contractors and through our proprietary online technology can ensure national brand consistency.”

National Channel Development Manager for Foster’s Group Australia, Stephen Stanley, said the move to outsource brand assets to Signmanager had dramatically improved management of the Carlton and United Beverages signage asset portfolio.

“Their technology and reliability have been fantastic for our business and we have been able to use their systems to better manage our signage and branding liveries at around 24,000 sites nationally,” Mr Stanley said.

“The savings to our business have been significant and their system enables reporting to confirm the economic benefit of having Signmanager as a partner.”

Media contact: Lars Ottosson 0402 033 318

About Signmanager:
Signmanager is the leading specialist in corporate brand rollout and strategic re-brand management. Its key purpose is to deliver true, measurable value to corporations, while effectively managing and protecting their retail corporate image for the full life-cycle of the brand. The company was formed in 2000 after the three partners identified and created the "Branded Asset" category after thoroughly researching corporations and their many individual needs. Branded Assets typically include merchandising units, signage, point of sale units and brand promotional marketing material.

Contact:
Lars Ottosson
ars@signmanager.com.au
Tel: 61 402 033 318
###

This press release was issued through GroupWeb EmailWire.Com. For more information on press release distribution, go to http://www.emailwire.com.

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Brand Management Outsourcing Set to Surge here

News-ID: 17387 • Views: 1946

More Releases from Signmanager

Call in the experts: Consistent Signs
Outsourcing signage project management has become popular as companies struggle to manage their branding and signage liveries in the built environment. Much of the growth in this industry sector can be attributed to the trend in reduced brand life cycle. Whereas in the past the typical brand life cycle may have been 15 years, recent trends have seen corporations embark on rebranding exercises every five to seven years. The Australia Post

More Releases for Australia

Australia – A Dataforce insight
Australia, the land of the Ute (Pickup), Cyber Cars (Dealer volume demos), Novated leasing and annual registrations of around 1.1 million new cars has now become one of the latest markets to enter our portfolio. We are putting together a series of articles to hopefully give some fresh Dataforce insights into the Australian market place, with a firm eye on the True Fleet channel. With a constantly expanding population and
StoreWALL Launches into Australia
Expand and organise your space with wall-mounted storage solutions from StoreWALL. StoreWALL is a premium wall-mounted storage system for home and business. The range covers wall panels, hooks, baskets, bins, brackets and shelves. Everything you need to efficiently organise and store items in the home or commercial space. With superior materials and construction, our products are built to last. Plus, you won’t find a system that’s easier to install. StoreWALL systems
Coffee in Australia
ReportsWeb.com has announced the addition of the “Coffee in Australia” The report focuses on global major leading industry players with information such as company profiles, product picture and specification. Influenced by the strong café culture in Australia, consumers are increasingly interested in the origins and tastes of their coffee products. Consumers ask more questions about where their coffee is from and this is reflected in the strategic plans of large companies.
Agrochemicals Market in Australia
ReportsWorldwide has announced the addition of a new report title Australia: Agrochemicals: Market Intelligence (2016-2021) to its growing collection of premium market research reports. The report “Australia: Agrochemicals: Market Intelligence (2016-2021)” provides market intelligence on the different market segments, based on type, active ingredient, formulation, crop, and pest. Market size and forecast (2016-2021) has been provided in terms of both, value (000 USD) and volume (000 KG) in the report. A
Cheese in Australia
Australian consumption of cheese remains buoyant with increasing demand for better quality cheese and a move away from processed cheese. In particular, cheese retail value grew 2% in current terms in 2016, up from 1% in 2015. Positive research, in recent years, on the benefits of dairy fats also contributed to increasing demand for full fat cheese. Demand for cheese was also partly fuelled by Australian consumers enjoying cheese, especially
Australia – An Innovative Agenda?
Australia’s government tightens foreign investment laws for housing and land and introduces a National Innovation and Science Agenda to encourage innovation in business and schools. The second half of 2015 saw significant changes to Australia’s foreign investment framework come into effect, along with the government making an innovation statement which committed $1 billion over the next four years to foster and develop new ideas and new businesses in Australia. To near