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Asterisk Service Announces CRM Integrated IVR Solution

05-14-2019 01:02 PM CET | Media & Telecommunications

Press release from: Ecosmob Pvt. Ltd.

Asterisk Service, a unit of global VoIP tech leaders Ecosmob, announced availability of CRM integrated IVR solutions for diverse industry segments such as hotels, hospitals, banks, insurance, service providers, call centers and ecommerce.

Speaking on the occasion, the company’s VP said, “It is a general practice to source CRM from one vendor and IVR solution from another. This leads to disparities and one cannot make full use of the CRM or the IVR. Asterisk Service CRM integrated IVR is offered as a custom package. In addition, Asterisk Service team of IVR developers easily integrate IVR with existing CRMs like SalesForce or any third party CRM. This integration creates a seamless and unified communication channel that offers personalized experiences at each step of the customer journey.

Asterisk Service CRM integration into IVR is a smart implementation with a degree of artificial intelligence woven into the arrangement. A prospect may use the IVR to initiate a call and his data is funneled into the lead channel of the CRM. That makes it easy for sales executives to follow up and take prompt action. An existing customer may use the IVR solution in which instance his data is fetched from the CRM and he receives a personalized greeting. The smart IVR-CRM system detects his mood, infers the reason for his call and delivers the proper prompts. With multilingual support, the caller is greeted in the language of choice based on his country code. Alternately the system straightaway transfers the call to a live agent in the right department. Agents can view the customer’s data on their screen and get down to tackling the issue instead of going through the customer identification process. CRM-IVR combine also makes life easier for service and support personnel.

Asterisk Service IVR features IVR scripts, Voice XML support, SOAP incorporation, call recording and customizable prompts. If need be, Asterisk Service can put in place a visual IVR to further enhance the customer experience. Asterisk customizes CRM integration into IVR according to the business model of each client. For instance, when a call comes through the IVR tied to the CRM checks to see if the caller is an existing customer and fetches details as well as alerts marketing or support personnel. If a caller’s number cannot be matched in the CRM then a lookup is performed by using the reference the caller provides. The automated system then responds by alerting an agent and also sends an email or SMS to the caller. All of this happens in real time, reducing wait time for caller.

The benefits of Asterisk Service IVR-CRM integration are many. It results in better experience for customers and callers, leading to loyalty. Enterprises that use this combination of CRM integrated IVR can upsell and cross-sell and thereby increase revenues. Data acquisition and management becomes much improved leading to productivity and efficiency increases. Asterisk Service can assist with implementation backed by excellent support.
Enterprises wishing to explore CRM integration into IVR may get in touch with Asterisk Service on phone 91 79 40054019, 1-303-997-3139 or chat live on


CRM integration into IVR leads to a better overall responsive system that makes for a personalized customer experience. Asterisk Service offers an advanced, smart CRM integrated IVR solution.

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