Press release
Axience Announces Ajay Pahwa as Board Member

Axience, a specialist research, analytics and consultancy services provider, is proud to announce the appointment of Mr. Ajay Pahw
Axience provides bespoke research and analytics solutions to the financial services sector, consulting firms and general industry globally. Its key clients include leading corporate and consultancies, investment banks, asset management firms, hedge funds and private equity firms.
Mr. Pahwa joins Axience board when the company is witnessing transition and growth. The company is aiming to target corporate clients globally in various industries to provide bespoke strategic business and market research services. “I am thrilled to have Ajay on board at Axience. Ajay’s experience in the corporate world in strategy, sales & marketing will help Axience in its positioning in India and globally. His addition is very timely as we have just started implementing our strategy to target global corporates to support them in their India entry strategy and to provide ongoing support for research for other markets they operate in. We warmly welcome Ajay to the Board of Directors of Axience,” said Hemant Jain, CEO of Axience.
“I am excited to join the Board of Axience. It’s a young organization that holds tremendous potential for growth in the space of strategic research and financial analytics. It will be rewarding experience to assist in its growth and long-term success.”
Ajay Pahwa is the Chief Executive Officer of Kaya Ltd., since November 2009. His experience over the past 22 years has been in hospitality and retail businesses. He has been with Yum Restaurants International since 1995 in Operating Roles in Far East, UK, and Middle East and North Africa. Most recently he was based in Dubai as General Manager - Pizza Hut and Taco Bell for Middle East, North Africa and Turkey. Prior to this, he has several years of progressive professional experience in hospitality industry globally.
He is an MBA from IMD Lausanne (Switzerland) and also possesses a Bachelors degree in commerce from Delhi University. His hospitality training includes a Diploma in Hotel Management from Institute of Hotel Management (Delhi) followed by Oberoi School of Management (Delhi). He also completed a Certification Course in Chain Store Management from the Cornell University (USA).
Ajay won the CMO Asia Awards for Brand Excellence in the Beauty, Wellness & Fitness category in 2010. Under his leadership Kaya Ltd., subsidiary of Marico Group has grown significantly and expanded internationally.
Axience was established at the beginning of 2007 with a goal of becoming a leading business services firm providing knowledge based research and consulting services to financial services industry, consulting firms and industry. It provides business and market research, financial research and analytics as well as due diligence solutions to private equity funds and other buy side investors, equity and credit research support to sell side investment banks, brokerage firms, asset managers, hedge funds and institutional investors. Axience services to corporates includes customized business and market research and consulting support targeted at corporate strategy, sales and marketing, market intelligence and business development functions of large, medium and small sized businesses.
Pooja Patel-Sheth
pooja.patel@axience.com
Axience Consulting Pvt. Ltd.
504, Morya Classic, Off New Link Road, Andheri (West), Mumbai – 400053, India
Phone: +91 22 4205 4444; Fax: +91 22 4205 4445
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