Indonesia Coding and Marking Market Porter Analysis Identifies Competitive Forces Within The Market

The Indonesian coding and marking systems market was valued at $27.4 million in 2017 and is projected to reach $48.7 million by 2023, witnessing a CAGR of 10.1% during the forecast period. The market growth in the country is primarily driven by the rising demand for coding and marking systems in the food and beverage, building and construction, and automotive industries.

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The price of coding and marking technologies depends on their specifications, level of technology integration, applications, size, and nature of consumables used. Due to such wide criteria, high variance is observed in the pricing of coding and marking solutions. The high price of these systems often dents their attractiveness among price-sensitive industrial users. In addition, users need to spend money on printing consumables besides the maintenance of these systems. Thus, the high lifecycle cost of these systems can be viewed as a key factor hampering the growth of the Indonesian coding and marking systems market.

Coding and marking systems provide product-related details on the packaging, such as batch number, price, and manufacturing and expiry dates, to the end users. Coding and marking facilitate the identification and tracking of components through the different phases of the production process.
On the basis of end user, the Indonesian coding and marking systems market is categorized into food and beverage; tobacco; cosmetics, and personal and home care; electrical and electronics; automotive and aerospace; chemical; healthcare; building and construction; and others, where the “others” category includes marine and military industries . In terms of volume, food and beverage accounted for more than 30.0% share in the market in 2017. This can be attributed to the large-scale use of coding and marking solutions for printing elemental product information on packaged food items such as confectionery and beverages.

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Tobacco sales in Indonesia have significantly increased in recent years. The sales of cigarettes witnessed a CAGR of 3.0% during 2010–2015 in the country. Besides, increased emphasis on cleanliness to ensure the quality of end products is leading to the increased demand for modernized and sophisticated coding solutions in the industry. Modern coding technologies facilitate increased productivity, enhanced readability, and high-resolution printing for direct-to-the-box and automatic label applications. Owing these benefits, the demand for coding technologies is increasing in the tobacco industry, which, in turn, is positively impacting the growth of the Indonesian coding and marking systems market.

Some of the major players operating in the Indonesian coding and marking systems market are Domino Printing Sciences plc, Dover Corporation, Danaher Corporation, Koenig & Bauer Coding GmbH, KGK Marking Technologies Group, ANSER Coding Inc., Linx Printing Technologies, PT Samartha Solusi Indonesia, Matthews International Corporation, and Hitachi Ltd.

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