SWEET LEAF PICKS MCGARRAH JESSEE AS BRANDING PARTNER

AUSTIN, TX, May 3, 2011 – Sweet Leaf Tea Company, one of the fastest growing beverage companies in the U.S., has selected McGarrah Jessee to help define and grow Sweet Leaf brands across the country.

Founded in 1998, Austin-based Sweet Leaf is one of the leading makers of organic iced teas and beverages. Sweet Leaf is distributed in all 50 states.

Last year Sweet Leaf announced a substantial partnership with Nestlé Waters North America, the number-one bottled water company in the U.S.

The Sweet Leaf/McGarrah Jessee relationship includes work for Tradewinds, the Ohio-based maker of iced teas and tropical fruit juice drinks that became part of the Sweet Leaf Tea Company portfolio last year.
Sweet Leaf is known for its offbeat nature and extremely loyal following. That makes it a good fit for McGarrah Jessee, which is known for developing unique brand personalities across any media and connecting those brands with mainstream audiences without compromising any of their authentic character.

Founded in 1996, McGarrah Jessee is known for their innovative, sometimes unconventional and always comprehensive approach to digging deep into a brand’s DNA and then telling those stories to consumers in a variety of engaging ways.

McGarrah Jessee’s work includes traditional, interactive/digital and experiential advertising. They are also involved in packaging, design, product development, PR and Social Media and even consult with their partners on the architecture of their retail spaces. They created the legendary Ram Cam for Shiner, gave voice to Whataburger’s history and heritage, filmed documentaries around the world for Costa Del Mar Sunglasses and helped redefine the banking experience for Frost customers.

About Sweet Leaf Tea

Made from all-natural ingredients, including purified water, pure cane sugar and high-quality organic tea leaves, Sweet Leaf® Tea is made and brewed based on founder Clayton Christopher’s grandmother’s recipe and technique, and is available nationwide. www.sweetleaftea.com

About Tradewinds
Tradewinds® is dedicated to providing real brewed iced tea beverages made with all-natural ingredients, high-quality tea leaves and real sugar. Some of the company's trademark flavors include Extra Sweet Tea, Sweet Tea and Unsweet Tea. For more information on Tradewinds® please visit www.drinktradewinds.com.

About McGarrah Jessee
McGarrah Jessee believes having no hard walls between disciplines means greater collaboration and innovation – keys to developing great brand stories, which it does for such iconic brands as Shiner Beers, Whataburger, Costa Del Mar Sunglasses, and Frost Bank. Their approach starts with a deep immersion into the client’s business and culture which leads to a clear brand positioning and unbridled generation of creative ideas that spread wide to impact consumers and the business on many levels. Learn more at www.mcgarrahjessee.com.

Eric Webber
McGarrah Jessee
121 West Sixth Street
Austin, TX 78701
eric@mc-j.com
512 225 2600

This release was published on openPR.