Content Analytics Market Size, Growth, Trends, Top Players & Future Outlook In Near Years
The content analytics software is a tool, which provides insights on market trends, patterns, and product details to an organization with the integration of structured and un-structured data. Increasing demand for unstructured data insights, rising trend of real-time data analytics, and increasing usage of advanced analytics are some of the key drivers for the growth of the global content analytics market.
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Growth of unstructured data plays a major role in the growth of content analytics market
Increasing demand for market insights from unstructured data such as documents, call center transcripts, email messages, social media content, and social networking sites has become one of the major factors driving the growth of content analytics market.
Increasing demand for real-time data analytics opens up growth opportunities for the content analytics market
Increasing demand for real-time data analytics from various organizations has become one of the major opportunities for the content analytics market. Owing to advantages such as fast and accurate results and cost-effectiveness, the real-time content analytic solutions witness a high demand in the market.
North America holds a dominant position in the global content analytics market
North America held the dominant position in the global content analytics market in 2016, valued at US$ 774.4 million. The United States and Canada are the major countries driving the market for content analytics in North America region. This is owing to the high adoption of content analytics software and solutions by various organizations operating in these countries.
Key companies covered as a part of this study include Adobe Systems, Inc., Interactive Intelligence Group, Inc., Clarabridge, Inc., International Business Machines (IBM) Corporation, Opentext Corporation, Nice Systems Ltd., Oracle Corporation, SAS Institute, Inc., SAP SE, and Verint Systems.
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• Global Content Analytics Market, By Deployment Model:
• Global Content Analytics Market, By Application:
o Text Analytics
o Web Analytics
o Speech Analytics
o Social Media Analytics
• Global Content Analytics Market, By Verticals:
o Banking, Financial Services, and Insurance
o Retail & Consumer Goods
o IT and Telecom
o Media & Entertainment
o Travel & Hospitality
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