Global Marketing Attribution Software Market 2019: Industry Analysis and Detailed Profiles of Top Industry Players Google, SAP SE, Visual IQ – A Nielsen Company, The Nielsen Company (US), LLC., Oracle, Rockerbox, Inc., Neustar, Inc., Engagio Inc., Leads

Global Marketing Attribution Software Market report contains market insights and analysis for industry which are backed up by SWOT analysis. In this report, several aspects about the market research and analysis for the industry have been underlined. This market research report acts as a great support to any size of business whether it is large, medium or small. The precise and state-of-the-art information provided via this report helps businesses get aware about the types of consumers, consumer’s demands and preferences, their point of view about the product, their buying intentions, their response to particular product, and their varying tastes about the specific product already existing in the market.

The Global Marketing Attribution Software Market report provides with the complete knowledge and information of rapidly changing market landscape, what is already there in the market, future trends or market expectations, the competitive environment, and competitor strategies that aids in planning your own strategies with which you can outshine the competitors. This report provides the broader perspective of the market place with its comprehensive market insights and analysis which eases surviving and succeeding in the market. The Global Marketing Attribution Software Market report provides top to bottom analysis and estimation of various market related factors that plays key role in better decision making.

Global Marketing Attribution Software Market is driven by increasing importance of digital marketing and its analytics, which is projecting a rise in estimated value from USD 1.86 billion in 2018 to an estimated value of USD 5.56 billion by 2026, registering a CAGR of 14.68% in the forecast period of 2019-2026.

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Major Market Competitors/Players: Global Marketing Attribution Software Market

Few of the major competitors currently working in marketing attribution software market are Google, SAP SE, Visual IQ – A Nielsen Company, The Nielsen Company (US), LLC., Oracle, Rockerbox, Inc., Neustar, Inc., Engagio Inc., LeadsRx, LeanData Inc., Singular, WIZALY, OptiMine, Merkle Inc., Fospha., and The Nielsen Company (US), LLC.

Market Definition: Global Marketing Attribution Software Market

Marketing attribution software can be defined as the software which is being used to determine or analyse that how events or action during pre-sales, sales & post sales are contributing towards the success of marketing & sales team. This basically helps the marketer to analyse or calculate the ROI, estimating how effective & efficient their actions are in the whole marketing process of a product or a service done by the marketing & sales team.

Market Drivers:

• Increasing need to determine & optimally utilize the marketing expenditure due to heavy money spend on marketing in last 4-5 years
• Rising need of tracking of the targeted customer behaviour at pre, point & post sales process

Market Restraints:

• There is always a scepticism thought of data security or data theft of the user
• Lack of skilled marketing personnel who can perform analytics & interpretation on the data from multiple sources of the targeted customer

Key Developments in the Market

• In February 2018, “Audience-2-Consumer” an advertising attribution analytics SaaS platform has been launched by Elytics which will enable cross media attribution.

• In September 2017, Nielsen has agreed to acquire Visual IQ which is involved in digital advertising and its multi touch attribution. This acquisition was majorly done to improve Nielsen’s marketing effectiveness measurement.

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Competitive Analysis: Global Marketing Attribution Software Market

Global marketing attribution software market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of marketing attribution software market for global, Europe, North America, Asia Pacific and South America.

Key Insights in the report:

• Complete and distinct analysis of the market drivers and restraints
• Key market players involved in this industry
• Detailed analysis of the market segmentation
• Competitive analysis of the key players involved

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