What's driving the Image Guided Therapy System Market growth? Key Players are: Philips N.V., Varian Medical System, Inc, General Electric Company, Toshiba Medical Systems, Siemens AG, Medtronic plc, Brain lab AG, Image Guided Therapy

Development of these devices has created further demand for manufacturers in this image guided therapy system market to create tailored technologies and imaging modality that help improve patient’s outcomes, thus reducing the burden on healthcare system. Philips Healthcare is continuously capitalizing on image guided therapy as a core pillar of its growth strategy in imaging, operating high-profile partnerships, acquisitions, and product launches in this area.

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For instance, in February, 2017, Philips launched Azurion, its next generation image-guided therapy platform, capable of performing a wide range of routine, as well as minimally-invasive, catheter-based procedures in the interventional lab or hybrid operating room (OR). Furthermore, on January, 2018, Varian Medical System signed an agreement to acquire Sirtex Medical Ltd., an Australia-based global life sciences company focused on interventional oncology therapies so that Varian leverage its capabilities in combination with Sirtex's interventional oncology platform in treatment planning and delivery, image guidance and processing, oncology practice management software, and radiation safety.

Image guided therapy systems provides doctors and technicians with access to patient database records and accordingly develop exact detailed surgical plan or the optimal path to the targeted area. In addition, ultrasound recording during surgery makes the image guided therapy safer and helps the surgeon to operate on the targeted area avoiding any critical injury to the nearby parts of the area. Various hospitals are focusing on installing image guided system to offer wide range of interventional procedures to patients.

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For instance, in November, 2017, UnityPoint Health, a network of hospitals, clinics and home care services in Iowa, Illinois, U.S. and Wisconsin installed Infinix-i-4-D CT (computed tomography) system, a product by Toshiba Medical which offers fast, safe and accurate interventional radiology (IR) and oncology procedures, such as tumor therapy, embolization, arterial interventions, dialysis and stent placement. These rising demand among the hospitals expected to fuel the growth of the image guided therapy system market.

Regionally, image guided therapy system market is segmented into North America, Europe, Latin America, Asia Pacific, Middle East and Africa. North America is estimated to account for the largest market share in 2017, owing to continuous funding by government to facilitate integration of image guided therapy technology among research centers. For instance, in 2015, Cancer Imaging Program (CIP) initiate Funding Opportunity Announcement (FOA) to support research in development of integrated imaging-based systems for delivery of drugs or biologics in cancer and other diseases, quantitative imaging assays of drug delivery, and early intervention.

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