Press release
Asia-Pacific Marketing Automation Software Market Analysis by Top Regional Industry Players- Oracle, IBM, Adobe, HubSpot and SAS
This is attributed to increasing penetration of digital marketing and social media in APAC, especially by populace under the age of 40. Marketers are leveraging this fact to build their consumer base by adopting social media platforms to reach and engage with potential target audience, which is positively driving the market growth.
On the basis of solution, the cross channel campaign management (CCCM) marketing automation software solution contributed over 45% revenue share to the APAC marketing automation software market in 2017, on account of growing need by enterprises for a technology that supports them in customer data management, analytics, along with workflow tools for designing, executing, and measuring campaigns for digital and offline channels.
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Based on deployment type, APAC marketing automation software market categorized into cloud and on-premises. Of these, cloud-based marketing automation category is expected to continue holding larger share in the APAC market, during the forecast period. Majority of market investments in the region are targeted toward cloud-based applications. Furthermore, small and large businesses are becoming aware of the advantages offered by cloud technology such as scalability, speed, storage, and convenience over on-premises deployment solutions, which is thereby boosting the adoption of cloud-based marketing automation software.
India is forecast to emerge as the fastest growing country in APAC marketing automation software market in the next five years. With rapid growth in industries such as retail, manufacturing, and hospitality, demand for marketing automation software solutions is high in these industries. Solutions such as through channel marketing automation (TCMA), and lead-to-revenue management (L2RM) are being adopted by these industries as they improve lead scoring and channel marketing. Moreover, to cater to the needs of these industries, marketing software automation vendors are coming-up with solutions tailored as per the business size and needs of the end-users.
Browse report overview with 79 tables and 68 figures spread through 166 pages and detailed TOC on "Asia-Pacific (APAC) Marketing Automation Software Market by Solution (Cross-Channel Campaign Management (CCCM), Real-Time Interaction Management, Lead-to-Revenue Management (L2RM), Marketing Resource Management, Content Marketing Platform (CMP), Through Channel Marketing Automation (TCMA)), by Enterprise Size (Large Enterprises, Small & Medium Enterprises), by Deployment Type (Cloud, On-Premises), by Industry (BFSI, Telecom & IT, Retail, Automotive, Manufacturing, Hospitality, Healthcare, Government, Media & Entertainment, E-Commerce, Education), by Country (China, India, Japan, South Korea, Australia) –Market Size, Share, Development, Growth and Demand Forecast, 2013–2023" at:https://www.psmarketresearch.com/market-analysis/apac-marketing-automation-software-market
The major factors pushing the growth of APAC marketing automation software market is the rising adoption of automation tools in retail sector. With the advent of self-checkout systems in the retail sector is enabling APAC retailers to automate their stores and purchasing operations. Automation in a retail store is also enabling customers to make purchases checkout with the help of their smartphones and applications. This resulted in a less reliance on manual and physical labor force, and in increasing efficiency of the store operations, and customer satisfaction.
Recently, major players in the APAC marketing automation software market have been involved in various mergers and acquisitions, partnerships, and product launches, to gain a foothold in the market. Oracle Corporation, SharpSpring Inc., and HubSpot, Inc. have been focusing on both product launches and partnerships to improve their market position.
Some of the key players operating in the APAC marketing automation software market includes Oracle Corporation, IBM Corporation, Adobe Systems Incorporated, Salesforce.com, Inc., HubSpot, Inc., Teradata Corporation, Act-On-Software Inc., SharpSpring, Inc., SAS Institute Inc., and Infusionsoft, Inc.
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