openPR Logo
Press release

Account-Based Marketing Market Projected to reach $1,196.9 million by 2023 | Key players include Hubspot, Techtarget, Demandbase, Marketo and 6sense

05-09-2019 02:45 PM CET | IT, New Media & Software

Press release from: MarketsandMarkets

Account-Based Marketing Market Projected to reach $1,196.9

According to recent research "Account-Based Marketing Market by Account Type (Strategic Account-Based Marketing, Account-Based Marketing Lite, Programmatic Account-Based Marketing), Component, Deployment Model, Organization Size, Industry Vertical, and Region– Global Forecast to 2023" The global account-based marketing market size is expected to grow from USD 651.9 million in 2018 to USD 1,196.9 million by 2023, at a Compound Annual Growth Rate (CAGR) of 12.9% during the forecast period. Major growth factors for the market include the growing focus on identifying the right audience, growth of social media and social advertising, and increased customer lifetime value. Various opportunities present in this market include increasing adoption of cloud-based solutions and growing impact of AI and big data analytics on account-based marketing.

Browse 74 market data Tables and 38 Figures spread through 149 Pages and in-depth TOC on "Account-Based Marketing Market”
https://www.marketsandmarkets.com/Market-Reports/account-based-marketing-market-224465009.html?utm_source=Openpr

Strategic account-based marketing account types to grow at the highest CAGR during the forecast period

The global account-based marketing market’s 3 major types are strategic account-based marketing, account-based marketing Lite, and programmatic account-based marketing. The strategic account-based marketing account type is expected to grow at the highest CAGR during the forecast period,due to an increasing need to focus largely on bigger accounts and target individuals directly in the company. With customer loyalties shrinking, strategic account-based marketing would help marketers expand business loyalties and increase the net basket of the customer.

Government and public sector industry vertical to grow at the highest rate during the forecast period

Industry verticals, including media, telecommunications and IT, BFSI, retail, and eCommerce, healthcare and life sciences, autmotive and manufacturing, government and public sector, and others (education, construction and engineering) adopt account-based marketing tools and services. Government and civil service agencies adopt account-based marketing tools and services to understand customer behavior from the managed big data. Government and public sector organization focus on customer-centric strategies to enhance customer satisfaction. They adopt account-based marketing services to leverage new data capabilities for clients in the public sector which shows increased interest in targeting specific job functions.

Ask for Sample Pages @ https://www.marketsandmarkets.com/requestsampleNew.asp?id=224465009&utm_source=Openpr

North America to dominate the global account-based marketing market during the forecast period

North America is expected to hold the largest market size in the global account-based marketing market by region, as account-based marketing solutions have already penetrated the region. High spend on new technologies drive the market growth in North America. In the region, the percentage of social media users, smartphone users, and ad spending is exceptionally high. Mobile device penetration in the US is more than 90%, followed by Canada, which has given the eMarketers a stronger channel to target the potential customers. All the industry verticals, such as BFSI and media and telecom are expected to adopt account-based marketing practices significantly in their processes.

The report also covers various growth strategies, such as acquisitions, partnerships, new product launches, and product upgradations, adopted by the major players to increase their market shares. Major technology vendors include Demandbase (US), InsideView (US), 6Sense (US), Act-On Software (US), AdDaptive Intelligence (US), Albacross (Sweden), Celsius GKK International (France), Drift (US), Engagio (US), Evergage (US), HubSpot (US), Integrate (US), Iterable (US), Jabmo (France), Kwanzoo (US), Lattice Engines (US), Madison Logic (US), Marketo (US), MRP (US), Radius Intelligence (US), TechTarget (US), Terminus (US), Triblio (US), Uberflip (Canada), and Vendemore (Sweden).

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledgestore" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets

Mr. Shelly Singh
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
Email: newsletter@marketsandmarkets.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Account-Based Marketing Market Projected to reach $1,196.9 million by 2023 | Key players include Hubspot, Techtarget, Demandbase, Marketo and 6sense here

News-ID: 1733359 • Views: 769

More Releases from MarketsandMarkets

Trend of Thin-Film Encapsulation Using Inkjet Printing Technology
The thin-film encapsulation (TFE) market for materials was valued at USD 13.1 Million in 2017 and is expected to reach USD 101.1 Million by 2023, at a CAGR of 26.1% during the forecast period. The base year considered for the study is 2017, and the forecast period is between 2018 and 2023. https://www.marketsandmarkets.com/Market-Reports/thin-film-encapsulation-tfe-market-255749417.html The major factors driving the growth of the market are the rapid adoption of flexible OLED displays for smartphones
Increasing Construction Activities Boost the Demand for Underfloor Heating
The Underfloor heating market was valued at USD 2.53 Billion in 2016 and is expected to reach USD 4.23 Billion by 2023, at a CAGR of 7.5% during the forecast period. https://www.marketsandmarkets.com/Market-Reports/underfloor-heating-market-167464533.html This underfloor heating market is segmented on the basis of component, installation, type, application, and geography. Among all applications, the residential application is expected to grow at the highest CAGR during the forecast period. The development of real estate and
Panoramic Thermal Imaging System Enables Tracking in Wide Area Spurs Growth of M …
The global thermal imaging market is estimated to grow from USD 3.4 billion in 2020 to USD 4.6 billion by 2025; at a CAGR of 6.2%. The key factors fueling the growth of this market are the growing R&D investments by companies, governments, and capital firms to develop innovative thermal imaging solutions and increasing the adoption of thermal imaging in the automotive industry. https://www.marketsandmarkets.com/Market-Reports/thermal-imaging-market-1300.html Uncooled technology segment accounted for larger share of
Epoxy Adhesives Market worth $9.6 billion by 2024 | Key Players include Henkel A …
According to recent market research "Epoxy Adhesives Market by Type (One-Component, Two-Component, And Others), End-Use Industry (Building & Construction, Transportation, Automotive, Wind Energy, Marine, Electrical & Electronics, And Others), and Region - Global Forecast to 2024", The global epoxy adhesives market size is projected to grow from USD 7.2 billion in 2019 to USD 9.6 billion by 2024, at a CAGR of 6.0%. Increasing urbanization and growing usage of composites,

All 5 Releases


More Releases for Account

LeoPrime Introduces New Cent Account
LeoPrime is delighted to officially announce that we now offer our clients the opportunity to trade with a cent account, which will allow them to trade in cents while becoming familiar with trading. Jaya Kumar, LeoPrime’s Group Head, said “The provision of the cent account opens many channels of opportunity of success for our loyal traders. With only a small deposit traders can test themselves and gain confidence in trading.
Account Based Marketing
Today, most of the marketing organizations are moving towards the Account Based Marketing ( ABM ) . The ABM approach has been there for years but the recent technologies available have made this approach scalable and hence more effective and popular. The traditional marketing approach has been around attracting your prospects from a larger pool. The account based marketing is about targeting accounts based on your best business connection. It is
Amazon Account Manager
Revanth Infotech is successfully delivery e-commerce solution to many marketplace vendors. They specializes in providing a complete ecosystem for achieving higher sales on Amazon & other E-commerce platforms. It is an one stop solution for setting up, running and growing your business on Amazon & other e-commerce marketplaces without compromising your existing business.By precise strategies, they tailor-out to suit any marketplace business, by analysing competitor data to beat them at
RDH Global To Announce New Account Facility
RDH Global have announced that they will soon be adding a new account facility that they will be able to offer certain clients only. The new facility is to be an ‘advisory only’ one that is primarily targeted towards not only their own corporate and institutional client base but also to other brokerages, who will then use RDH Global’s renowned and respected advice to enable them to then place their own
Square Merchant Services Account Blog Being Published
There is now a Square Merchant Services Account blog being published to disseminate information to merchants that are seeking to find better credit card processing. Phoenix, AZ, September 18, 2013 -- There is now a Square Merchant Services Account Blog being published to distribute information to businesses. Users can find information about: mobile merchant account, review of intuit mobile merchant account, Square merchant accounts, merchant account accounts services Square credit card,
NetBooster wins Emirates’ global account
NetBooster selected to deploy and manage Emirates’ search marketing strategy across all international markets after a thorough global agency pitch process NetBooster has been chosen by Emirates, one of the world’s fastest growing airlines, to enhance its digital strategy. NetBooster was selected due to its ability to operate in different markets and its agility to develop a tailor-made solution. The proposed innovations include NetBooster 'SmartSearch', which optimises the performance of