RAK Ceramics announces Joint Ventures with KLUDI

Hyderabad, 2nd May, 2011:RAK Ceramics the world’s No.1 ceramic manufacturer announced the launch of KLUDI-RAK brand, a new range of designer faucets in India. The joint venture with KLUDI offers different ranges of taps, shower and faucets. The KLUDI-RAK series is specialized for its fittings for bathroom and kitchen. The JV between Ceramic leader RAK and European bath fitting manufacturer KLUDI will offer four major brands— JOOP, Espirit, KLUDI and KLUDI-RAK in India.

KLUDI RAK is a Joint venture between the two best in their fields of manufacturing and marketing. KLUDI is a German manufacturing leader in kitchen and bathroom fittings and RAK Ceramics is the world’s largest ceramic manufacturer with a significant market share in the world of ceramic & bathroom fittings industry.

Equipped With the latest European Technology, KLUDI-RAK has the skill for development, design and manufacturing of fittings that combine technical perfection & high functionality. KLUDI-RAK showcases German Technology at its best.

Janusz Palarczyk, Managing Director of Kludi Poland and General Manager of Kludi Group added: “This JV is indeed a pleasure and of great importance for both RAK CERAMICS and for KLUDI. We are here to offer the best to the masses and both brands are known for their quality, which is also our priority with KLUDI-RAK.”

Mr.B.G.Vyas,President, RAK Ceramics India said: “This innovative and trendsetting new designs of KLUDI RAK is all set to take the field of bathroom architecture to a new level. We are here to offer the best to our customers .Both the brands viz RAK and KLUDI are known for their quality, which is also our priority with KLUDI-RAK.”

“KLUDI-RAK is an effort towards taking the idea of Bathroom architecture and Home décor to the next big level. KLUDI products are famous for their gen-next design and innovation compiled with high quality. Its user friendly technique makes it the first preference among consumers. Through KLUDI-RAK, a new era of bathroom luxury is being introduced in India by RAK Ceramics,” said Sunil Malesha, MD, RAK Ceramics India.

The KLUDI-RAK JV is KLUDI’s first step towards foraying into the Asian bathroom fittings market. About ten ranges of KLUDI-RAK products will be available through 75 prominent dealers across India.

About Kludi-RAK:
Kludi-RAK is the culmination of the precision-based German technology coupled with research based proficiency from R. A. K. Ceramics. KLUDI–RAK has certain products equipped with the latest German technology which enables in intelligent use of water. The evolutionary designs by KLUDI-RAK are all set to take the idea of bathroom architecture to the next level where living and lifestyle will be complimentary to each other. Currently aiming at servicing the bathroom and kitchen fittings in India, it ensures the best service to its dealers and customers.

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This release was published on openPR.