Portable Printer Market to Receive Overwhelming Hike in Revenues by 2025

Portable printer finds significant application in empowering the mobile workforce to create printed documents, receipts, and invoices. This helps in enhancing the employee productivity while on the move, specifically in retail, transportation & logistics, and hospitality sectors. Moreover, portable printers help avoid security breach in enterprises, owing to which they experience significant demand from various end-use industries. The aforementioned factors are expected to propel the portable printer market growth over the forecast period.

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The global portable printer market was valued at US$ 464.7 million in 2016 and is expected to witness a CAGR at 7.7% during the forecast period (2017 – 2025).

Market Dynamics

Increasing popularity of on-the-go printing and rapidly expanding mobile workforce are among the chief factors driving the portable printer market growth. Moreover, increasing popularity and requirement of mobile workforce to enhance the business productivity, streamline workflows, reduce downtimes at the selling point, and provide better consumer experience through their field services will present significant growth opportunities over the forecast period. For instance, retail industry, logistics, and other such business segments experience critical requirement for these printing devices as most jobs require on the spot transactions, receipt generation, tokens, shipment tracking, and shelf edge labelling for efficient inventory management. Thermal printing is an inkless means of producing hard copies. These are featured with optimum printing speeds, low print & maintenance costs, and are available in multiple compact models. Owing to the above mentioned advantages, it is expected to remain the largest technology segment.

Proliferation of online businesses such as e-commerce and third-party logistics services to fuel portable printer market growth through the forecast period

Online businesses that specifically include e-commerce, online food delivery services, grocery delivery services, and logistics have gained significant traction over the last couple of years, specifically in the emerging nations in Asia Pacific, and Latin America. These countries include Brazil, Mexico, China, South Korea, India, and AEAN countries. Along with the e-receipts, these businesses are faced with the requirement of on-demand barcode, receipts and label printing to cater the consumer requirements, which is expected to continue over the next few years and aid the portable printer market growth.

Considerable efforts to reduce the costs and provide competitive products will present strong growth prospects for the industry

Participants are making considerable investments in R&D to improve product capabilities such as precision, quality of print, speed, lesser cost of ownership, and enhance production capabilities. For instance, in October 2016, Epson initiated the construction of another inkjet print head factory to enhance its production capacity, which was estimated to roughly triple Epson's current capacity of print head production. The company had also introduced its plans for investing around US$ 164 billion to set up a new factory for enhancement of its production capacities and R&D activities. Thus, increasing requirement to provide novel consumer products and introduce next generation technology features will positively impact the consumer inclination and drive the portable printer market growth

Global portable printer market is highly fragmented, owing to presence of extensive number of players from the Asia Pacific

Chief industry participants include number of players from Asian origin, such as Bixolon, Seiko Epson, and Brother Industries among others. Moreover, participation of number of small players from these regions in the international businesses, such as Woosim Systems, Printek, and Able Systems have led to significant reduction in the profit margins. Established players are under extreme pressure to differentiate their offerings to maintain their industry foothold. This is expected to drive the development of products with enhanced battery life, improved device management, payment capture, and seamless wireless connectivity to garner high consumer inclination. Moreover, establishing strong regional presence and strong distributor network to offer better consumer support, will be among the chief industry strategies for better future prospects.

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