Press release
1-2-1VIEW installs digital signage network at Marina Square shopping mall in Singapore
The network of 10 displays with screen sizes ranging from 42” to 50” were installed in the busiest parts of the shopping mall, youth oriented shopping area Groove Nation and the mall’s popular food court Food Loft which attracts up to 250,000 people a month to ensure content has maximum impact close to the point of purchase.
1-2-1VIEW’s IPTV-based system enables remote scheduling of content by date, time and individual screen. With dynamic distribution and accurate tracking of digital media across an infinite number of screens, the digital signage system provides an effective advertising platform for shop tenants and 3rd party advertisers alike.
Marina Square shopping mall was built in the late 1980s and had major renovation work completed last year. It now has 65,000 square metres (700,000 square feet) of retail space, which makes it one of Singapore's largest and most popular malls with more than 250 shops and close to 2 million visitors monthly.
1-2-1VIEW’s network at Marina Square currently shows a mixture of both dynamic and static ads from mall advertisers as well as general entertainment content. The advertising space is managed by 1-2-1VIEW’s Singapore sales team.
The power of 1-2-1VIEW’s digital signage network was demonstrated recently when local cineplex operator Golden Village Pictures used the network to promote a movie launch event which resulted in a large audience turn out that meant additional traffic, longer dwell times and additional potential customers for the mall tenants.
The Marina Square/Golden Palace case study is available to download from www.121view.com.
About 1-2-1VIEWTM
IPTV based and built on a proven consumer electronics platform, 1-2-1VIEW™’s turnkey hardware/software solution is network controlled and scalable to an infinite number of screens. With award winning, ultra light weight media players and web based management, 1-2-1VIEWTM combines the most advanced technology with lowest cost of ownership in a dedicated digital signage system that is affordable for any budget. www.121view.
Media enquiries: Anke Gill, agill@121view.com, 852 2827 9121
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