The Future of the Streaming Devices Market is Brighter than it Appears | Key Companies are Amazon, Apple, Google, Intel Corporation, Leelbox, NVIDIA, Roku Inc., Samsung Electronics, Sony, TiVo, Xiaomi Technology

Streaming devices market is set to display phenomenal progress in the ensuing years, on the grounds that an increasing number of consumers are moving away from traditional TV and inclining toward over-the-top (OTT) pay-per-use services such as Netflix, Amazon Prime and Hulu, that have vast, easily-accessible video libraries eliminating the requirement of video download and data storage. The media and entertainment industry, in recent times, has witnessed this major shift in preference, given the convenience that these devices provide and the changing inclination of the current internet-savvy generation of consumers. In consequence, streaming devices like Roku, Google Chromecast. Amazon Fire TV and Apple TV are becoming wildly popular, providing a major boost to the streaming devices industry.

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Streaming Devices Market is anticipated to reach a revenue of over USD 25 billion over the forecast timespan. A major factor contributing to this demand is the shift of consumers away from traditional TV viewing, such as satellites and cable TVs, to the digital platforms. This trend is highly amplified in the North American and European regions, where the provision of fast broadband services is very high. Cable and satellite packages can amount to prices ranging upwards of USD 50 per month with additional charges for installation, maintenance, and a-la-carte channels, propelling the growth of the streaming devices market.

Key Players: -

1. Amazon
2. Apple
3. Azulle
4. Google
5. Humax
6. Intel Corporation
7. Leelbox
8. Logitech
9. Matricom
10. MyGica
11. NBOX Player
12. NOW TV
13. NVIDIA
14. Roku Inc.
15. RVEAL Media
16. SKYSTREAM TECHNOLOGIES INC
17. Sling Media
18. Samsung Electronics
19. Sony
20. TiVo
21. WeTek
22. Xiaomi Technology

The demand for streaming devices market and the movement to the digital platform for entertainment purposes is further streamlined by the provision of cloud solutions as these reduce costs for viewing content, space utilized for storing downloaded content, and issues pertaining to copyright thefts. Additionally, video and audio content are compatible with a variety of devices and can be accessed over multiple platforms at any time and is encoded to handle security and safety concerns.

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The streaming devices market by pricing indicates that the USD 30–100 pricing range is dominating in terms of revenue and shipment in 2016. Consumer tendency to purchase low-cost electronic devices, primarily in the Asia Pacific and the Latin America region, is anticipated to drive the streaming devices market demand. There is a large availability of low-cost devices, such as the Google Chromecast and the Amazon Fire TV stick, that provide streaming services and are fully compatible with HD, UHD, and low-resolution systems without excessive spending on the products.

The availability of fast broadband services and accessibility in remote locations are aiding the growth of the Europe and North America streaming devices market. The UK has 62.1 million users and a 94.2% population that has access to the continuous internet. Additionally, the increase in binge-watching and cord-cutting has aided in the industry growth. OTT providers, such as Netflix, allow consumers the added benefit of using their services at any time, substantially aiding users with hectic working schedules.

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Just as the advancement of the streaming devices market has threatened traditional cable TV, ironically, the advent of smart TV has also threatened the streaming devices industry. However, the higher content access coupled with the low cost of the devices will contribute toward stimulating streaming devices market. Having recorded a shipment valuation of 60 million units, streaming devices industry is expected to continue depicting a positive growth path over 2017-2024.

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