Base Layer Market Driven by High Growth Rate Shown by Sports Industry in Recent Times

Base Layer Market Overview

Base layers are a layer of clothing, this clothing item can be in the form of a t-shirt, long-sleeved top, or leggings. The main intent of a base layer is to provide temperature regulation and to move any moisture away from the skin during activity through the breathable fabric, without adding any bulk movement or restriction. Most base layers are worn next to the skin or close to the skin as base layers should fit snugly on the body. There are four main materials by which base layers are made; synthetic, cotton, silk, and Merino wool. These materials are applicable for various purposes, one of the most indicative factors being temperature regulation.

With the global sports industry growing rapidly and with growth that is faster than global GDP, the long terms aspects of the sports industry seems strong. This results in the rising adoption of sports apparel such as base layers. The increase in the adoption of sports along with the rising health consciousness as well as changing fashion trends are increasing the scope of the base later market overall. Due to these factors, the changing lifestyle of individuals is leading sports to become more of an integral part of not only the lives of children but also older individuals. The base layer market is not only affected by the sports industry but also by the ever-changing consumer tastes. With consumer tastes leaning more towards the side of comfort and durability, sports clothing such as base layers are becoming increasingly fashionable, as well as accessible to the general consumer.

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Factors influencing the Base Layer Market

Factors that are driving the growth of the market include Superior properties and increased functionality of base layers with the increasing adoption of sports activities as well as the increasing popularity of athleisure comes to the rising requirement and therefore awareness for base layers. It can be seen that what was once a part of professional athletic wear has now come to the attention of a wider audience. Through research, it was found that everyday clothing does not have the design benefits that aids in more high-intensity activities such as cycling, running or gym workouts. Due to this, the adoption of base layers came about, especially within the professional athletes and fitness enthusiast community. Sports-wear such as base layers enable those performing high-intensity activities to offer the support for your muscles, provide thermal heating as well as aid with sweat.

A factor that is expected to hinder the growth of the base layer market is the rising amount of counterfeit sports apparel. Counterfeit consumer products have penetrated virtually every industry, one of the major industries involved in the imitation of products is sports apparel. While several consumers still believe that counterfeiting is primarily limited to luxury goods, the fact of the matter is that one of the industries that have been hit particularly hard is the sporting industry. The sports industry, with its extremely popular apparel (as well as merchandise) oftentimes, demand high prices. With the increasing commotion around branded athletic or athleisure wear comes the increasing rate of demand for counterfeit products in order for consumers to be able to keep up with the trends. This succumbing to counterfeit products as well as the genuine lack of knowledge concerning real sportswear is leading to the rise in the amount of counterfeit sports apparel.

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Global Base Layer Market Analysis

According to Verified Market Research, The Global Base Layer Market was valued at USD 7,631.2 Million in 2018 and is projected to reach USD 9,635.1 Billion by 2025, growing at a CAGR of 3.4%% from 2016 to 2025. The North American Market is expected to participate heavily in the consumption of the Base Layer. This position can be attributed to the large base of existing users of base layers in the region. North America is therefore considered as the largest player in the market as more and more consumers are investing in gym memberships or fitness classes and sportswear to represent their personality and lifestyles. Other regions such as the Asia Pacific are likely to expand in the coming years.

Global Base Layer Market Segment Analysis

The Global Base Layer market can be segmented into type, channel, and application. On the basis of type, the base layer market is divided into type, which is further divided into man base layer, woman base layer, and kid’s base layer. A base layer can be described as the first layer of clothing which is worn against the skin before putting on any other layers over it. The base layer is often termed as an undershirt. Base layers are meant to keep one warm in cold conditions and cool in hot weather.

By Channel, the market is bifurcated to Retail Stores, E-Commerce and Wholesale. Retail stores can be defined as a place of business which is owned and operated by a retailer but sometimes owned and operated by a manufacturer or by someone other than a retailer in which products are sold predominantly to crucial consumers. E-commerce, also known as electronic commerce or internet commerce, refers to buying and selling of goods or services using the internet, and transfer of money and data to execute these transactions. E-commerce is often used to refer to the sale of physical products through online shopping sites. Wholesaling, or distributing can be described as the sale of goods or merchandise to retailers, industrial, commercial, institutional, or other professional business users or to other wholesalers and related subordinated services. On the basis of application, the market can be segmented into Sports, Hiking, Gym/Fitness, Others

Some of the major players involved in the Global Base Layer Market are Nike, Adidas, Under Armour, Columbia, Anta Sports, Helly Hansen, The North Face, Mizuno, RAB, Gore, Falke, ODLO. These companies will be profiled on the basis of their financials, their geographic and business segment breakdown, as well as product benchmarking. The competitive landscape section includes key development strategies and market ranking analysis of the above-mentioned players globally.

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