openPR Logo
Press release

Music Providers Get Royalties for Streaming Videos

04-27-2011 01:39 PM CET | Tourism, Cars, Traffic

Press release from: Cycling Fusion™

/ PR Agency: Press Release Point
A brand new way to license music for video synchronization has led independent artists as well as music publishers to realize fees from a new revenue stream. This is yet another business model that has been created in an industry that continues to reinvent itself. Indoor Cycling (often called Spinning®) has finally begun to pay artists for the music they use through live broadcasting and subscription based on-demand videos.

Pittsburgh, PA, April 27, 2011 -- Upon completion of a 12 week Winter Training Program by Pittsburgh based Cycling Fusion, 58 independent artists and 12 other multi-track music providers were paid based on the viewing rates over the same period. The program was only a pilot to determine the market acceptance and “stickiness” of the concept, but it proved quite successful.

“We needed to see first if those who ride inside to live instructors would accept and stay engaged to someone teaching 3,000 miles away and riding with their broadcasted image on a 10 foot screen. Secondly, we needed to see if those who ride outside would be willing to stick with a 12 week program especially if they already live in a ride-year-round climate. I’m happy to report that I can stay an emphatic “yes” To each query.” said Gene Nacey, originator of the Indoor Cycling Broadcast.

While the instructors struggled picking music from a much smaller selection than the totality of their own respective iPods, they were pleasantly surprised by the quality of the artists represented on the PreCleared Synch Library.

The PreCleared Synch Music website was the brainchild of Gene Nacey, experienced entrepreneur from the healthcare technology world. In 2008, Mr. Nacey formed Global Ride Productions to produce virtual cycling DVDs for use in group cycling classes at his new Spinning® facility. He immediately got an education on copyrights, music licensing, publishing rights, split ownership, synchronization licensing, and a lot more of the Intellectual Property quagmire that besets those wanting to add good music to Indoor Cycling videos. It ultimately proved to be the biggest challenge to completing each DVD title.

“Shortly after our first box set of DVDs were produced, improvements of video playback on the web, and new training technology, such as power meters, seemed to collide in perfect harmony. This essentially paved the way for more cycling training at group indoor cycling classes while now offering video streaming from the web instead of using traditional DVDs. Not only this, but the concept of finding the best instructors in the world, and taking their classes remotely now seems to be the proverbial IDEA whose time has come.” said Gene Nacey, Cycling Fusion founder

Music is the emotional motivation to every group class, but it still needs to be licensed to make it a viable business model. The thought of taking 3-12 months per song (the average time it was taking to license music for the DVD) equated to a non-negotiable obstacle that had to be removed if this new concept was going to fly.

The only thing that made sense to Mr. Nacey was a central collection of music that was “pre-cleared” to be used in videos of this type. However publishers and master rights holders are accustomed to getting their license fees up front for each synch project. For this to work, they would have to agree to get paid after the video was produced and then viewed by a paying customer. A customary practice with simply audio streaming, but not for the video business.

“It was a tough sell. Especially to the same companies that I had paid in full for a thousand DVDs just the year before. Now I was asking them to take a chance on getting paid a lower amount on the promise of higher volume from streaming use. Fortunately the music industry had already seen so many business models turned upside down, that this didn’t shock them, and I secured some early adopters that really paved the way for our pilot Winter Training program.” said Gene Nacey, Cycling Fusion founder

Only time will tell if this unique niche of streaming video can generate enough cash to pay the artists for every song that is played. The concept is fascinating and the prospects for artists should be tempting enough to challenge even the staunchest unbeliever.

About The Company
Cycling Fusion™ is a company dedicated to bringing the best of indoor and outdoor cycling together through technology, education and certification for indoor cycling. Cycling Fusion™ certifies both facilities as well as Indoor Cycling instructors for implementing and teaching Indoor Cycling. Cycling Fusion™ aims to bring more outdoor cyclists inside to train, and encourages and equips indoor cyclists to experience the joys and adventure of riding outside.

Contact:
Laura Smith
Cycling Fusion™
2809 Leechburg Road
Lower Burrell, PA 15068
724-594-0229
laura@cyclingfusion.com
http://www.cyclingfusion.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Music Providers Get Royalties for Streaming Videos here

News-ID: 172645 • Views: 1808

More Releases from Cycling Fusion™

Innovative Plans for New Bike Website
A fresh and new website focused entirely on hybrid bikes, analyzes them in depth- especially the performance as well as the longevity of the bikes - has launched. The blog owner (Nolan Hill) explains just how the website came into existence and why it’s taking a innovative path: “I’m presently a college student however I also work within a bicycle retailer part-time that came with some fantastic benefits. The business I

More Releases for Fusion

Spinal Non-Fusion
Spinal implants are devices used for the treatment of spinal disorders such as disproportion and instability of spine. Spine surgical devices are broadly classified into fusion and non-fusion devices. Fusion devices heals by providing immediate and rigid immobilization, and non-fusion devices treats by replacing pro-inflammatory tissues, restoring spinal alignment, and decompressing neural elements while preserving functional movements rather than obliterating it. The advantages such as prolonged recuperation time, bone graft
Spinal Fusion - Current and Future Players
ReportsWorldwide has announced the addition of a new report title Spinal Fusion - Current and Future Players to its growing collection of premium market research reports. The spinal fusion market is an established orthopedic market that has witnessed sluggish revenue growth in the past five years. GlobalData evaluated the currently-marketed spinal fusion implants, identified the unmet needs in the market, and provided an understanding of surgeons’ perceptions of the latest advances,
Spinal Fusion - Europe Analysis and Market Forecasts
ReportsWorldwide has announced the addition of a new report title Spinal Fusion - Europe Analysis and Market Forecasts to its growing collection of premium market research reports. The spinal fusion market is an established orthopedic market that has witnessed sluggish revenue growth in the past five years. GlobalData evaluated the currently-marketed spinal fusion implants, identified the unmet needs in the market, and provided an understanding of surgeons’ perceptions of the latest
Fusion - What you want
Baker's Kitchen - Dubai's German managed bakery and fusion restaurant - starts on occasion of a new phase in the company's development a two days unique project. "Pay as much as you like". The German Master Baker Sven and the Chef Heike - Europe's first Sushi Master - extended in recent time their established concept focused on healthy light modern cuisine. At the same time the pros developed especially for Middle East
Market Intelligence Report Fusion Beverages, 2016-2026
Fusion beverages can be defined as the hybrid drinks produced by mixing a variety of beverages. Fusion beverage is an emerging category of functional food that gains high attention from the consumers who prefer beverages for not only quenching their thirst, but also for seeking the nutritional benefits. This has pushed the beverage makers to increase their focus towards healthy beverages, hence came up with the concept of fusion beverages
The Benefits of Spinal Fusion Surgery India
Over the last few years, India has emerged as one of the top ranking destinations for medical tourism. Millions have come to the country in search of top medical care and they have never been disappointed. India is home to some of the best hospitals in the continent. In major cities like Delhi, Mumbai, Bangalore, Pune, Chennai, Hyderabad, etc. you will find top quality medical care for all types of