Global Data Analytics Outsourcing Market SWOT Analysis to 2027 Lead By Accenture, Capgemini SE, Fractal Analytics, Genpact, Infosys, Mu Sigma, TCS, Wipro, WNS, ZS Associates

The global data analytics outsourcing market valued at US$ 2.49 Bn in 2018 and is expected to grow at a CAGR of 25.8% during the forecast period 2019 – 2027, to account to US$ 19.36 Bn by 2027. The businesses worldwide have realized the importance of analytics for staying ahead in the competitively intensifying environment. The management professional in the companies is increasingly adopting quantified data analytics, predictive analytics, and risk analytics techniques as a base for their critical decisions such as operational policies and strategic plans. Analytical abilities like forecasting of future events and personalized customer experience are significantly driving the importance of the data as an essential fragment of businesses.

Some of the leading players in global market Accenture, Capgemini SE, Fractal Analytics Inc., Genpact, Infosys Limited, Mu Sigma Inc., Tata Consultancy Services Limited, Wipro Limited, WNS (Holdings) Ltd., ZS Associates, Inc.

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However, procurement of skilled data scientist or a team of analysts is at present challenging because of a lack of experienced professionals and increased operational cost. Owing to such factor, the data analytics outsourcing market is expected to witness tremendous growth. Analytics outsourcing in the coming years is projected, to include a wide range of areas. Fraud analytics in the field of retail banking, cloud-based business analytics, customer analytics for the energy and utility sector (smart metering) and analytics from social network data mining are projected to become the emerging trends in the data analytics outsourcing market.

Prescriptive analytics is relatively a new analytics field that enables users to “prescribe” numerous different probable actions to and advise them towards an effective solution. In general, prescriptive analytics provides guidance. It attempts to enumerate the consequence of future decisions to guide on probable outcomes before the decisions are taken. Prescriptive analytics outrun descriptive and predictive analytics by recommending one or more probable courses of action. Fundamentally they predict numerous futures and enable businesses to evaluate several potential outcomes based upon their activities. Prescriptive analytics is expected to witness the highest CAGR in the data analytics outsourcing market during the forecast period.

The global data analytics outsourcing market by application is led by marketing analytics. Marketing analytics allows marketers to evaluate, manage and examine marketing performance to exploit its effectiveness and enhance return on investment. Other than evident sales and lead generation applications, marketing analytics can provide keen insights into customer preferences and trends that can be further used for future marketing as well as business decisions. Marketing analytics considers all marketing efforts from different channels over a timespan that are essential for efficient decision making as well as sound, efficient program execution.

The data analytics outsourcing market by end-user is segmented based on BFSI, healthcare, retail, manufacturing, telecom, media & entertainment, and others. The media & entertainment industry is foreseen to create significant space in the data analytics outsourcing market during the forecast period. Presently, consumers across the globe are viewing and sharing more content online, thus emphasizing the significance of data analytics in media & entertainment. The huge amounts of data accelerate enormous opportunities for the media industry in content planning, bundling, and distribution.

The companies in the value chain of the data analytics outsourcing market are actively adopting skills and investing in procurement of advanced analytics capabilities by extending their partnership with analytical platform providers. For instance, WNS announced its partnership with Portrix Logistic Software GmbH (PLS), logistics IT solutions provider in Germany. Under the partnership, WNS and PLS will work together to offer their Global Price Management (GPM) solutions to freight forwarders and shippers, which will help them to enhance outcomes.

Global Data Analytics Outsourcing Market Segmentation:
Global Data Analytics Outsourcing Market – By Type
Descriptive Data Analytics
Predictive Data Analytics
Prescriptive Data Analytics

Global Data Analytics Outsourcing Market – By Application
Sales Analytics
Marketing Analytics
Risk & Finance Analytics
Supply Chain Analytics
Others

Global Data Analytics Outsourcing Market – By End-user
BFSI
Healthcare
Retail
Manufacturing
Telecom
Media & Entertainment
Others

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