What's driving the Matcha Market demand ? Aoi Tea Company, Mizuba Tea Co., ITO EN (North America) INC., Aiya America Inc., Matcha Maiden, Kissa Tea GmbH, Coffee and Tea That's Me

Global ceremonial matcha market sizes to exceed USD 500 million by 2024. This growth in demand be ascribed to high functionality of the product and its use in certain niche application followed by high product pricing. They are considered of the premium quality compared to other available grades. It attributes a vibrant green color, delicate umami taste and extremely fine texture. Matcha Market was over USD 2.5 billion in 2017 and industry expects consumption of above 190 kilo tons by 2024.

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Company Profiles
1. Mizuba Tea Co.
2. ITO EN (North America) INC.
3. Aiya America Inc.
4. Coffee and Tea That's Me
5. Matcha Maiden
6. Kissa Tea GmbH
7. Aoi Tea Company
8. VIVID VITALITY LTD
9. Midori Spring
10. Ippodo Tea
11. Encha
12. Sun Time Tea Company
13. Shaanxi Dongyu Tea

Rising consumption rates along with increasing health awareness of nutritious food & beverages will propel matcha demand. This rise in demand can be attributed to its nutritional benefits, unique flavor and texture along with its extreme versatility to be incorporated in wide range of, dairy products, bakery and beverage application. It is also rich in antioxidant and vitamin components thus fueling global demand.
Growing youth population, purchasing power and acceptance of matcha contribute a major share in sales. It is widely consumed as regular tea however it also is incorporated into ice creams and bakeries thus boosting product demand. Matcha Market is set to exceed USD 4 billion by 2024; according to a new research report by Global Market Insights, Inc.
Global market share is highly competitive and moderately fragmented with key industry participants including Mizuba Tea Co., ITO EN (North America) INC., Aiya America Inc., Coffee and Tea That's Me, Matcha Maiden, Kissa Tea GmbH, Aoi Tea Company, VIVID VITALITY LTD, Midori Spring, Ippodo Tea, Encha, Sun Time Tea Company, Shaanxi Dongyu Tea. Companies are investing heavily in R&D activities to develop new products, capture higher market share and retain their existing consumer base.
Higher prices of this powder compared to other green teas with low consumer awareness towards product might higher industry growth. Other restraining factors include high production cost incurred due to massive transportation cost along with being a labor intensive industry. This can be outdone with increasing investment by industry players to expand its product & application portfolio.
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Global matcha market from regular tea application should surpass demand at over 100 kilo tons by 2024. Regular tea consumption ensures the highest intake of antioxidants and nutrient rich components compared to other ways of intake. It contains EGCg, which minimizes the risk of cancer owing to its antioxidant properties. It also contains L-theanine which boost alpha waves in brain improving memory and concentration power thus driving industry size.

Global matcha market from pan fried production technology is anticipated to witness significant gains at over 6.5% during forecast period owing to its easier & faster manufacturing process. Chinese (pan-fried) is a major exporting grade due to its higher production capacity and shares over 90% of the total exports. They are also the cheaper grade of product when compared to Japan (steamed).
Asia Pacific, driven by China and Japan matcha market size, was over USD 800 million in 2017. Countries including China, Japan and India are major consumers of green tea along with being a major producer for matcha tea. They are widely cultivated in the region owing to its good environmental and soil conditions.

Europe matcha market size, led by Germany and UK, will register significant gains during projected timeframe due to its raising consumer awareness towards its associated health benefits. Consumption of this powder protects from cancer, diabetes, ageing and contains low calories. Industry participants has added matcha to its recipes and developed a wide range of products based on it. High consumer acceptability towards organic foods and associated health benefits should boost regional industry size.
Browse key industry insights spread across 240 pages with 291 market data tables & 31 figures & charts from the report, “Matcha Market Size By Production Technology (Pan Fried, Steamed), By Grade (Ceremonial, Classic, Culinary), By Application (Regular Tea, Matcha Beverages, Food, Personal Care & Cosmetics) Industry Analysis Report, Regional Outlook (U.S., Canada, Mexico, Germany, UK, Italy, France, Spain, Netherlands, Belgium, Poland, Denmark, Ireland, Russia, China, India, Japan, South Korea, Indonesia, Australia, Malaysia, Taiwan, Vietnam, Brazil, Argentina, Saudi Arabia, UAE, South Africa, Turkey, Kuwait, Morocco), Application Potential, Price Trends, Competitive Market Share & Forecast, 2018 – 2024” in detail along with the table of contents:
https://www.gminsights.com/industry-analysis/matcha-market

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Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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