In the coming days, the growth of the Processed Meat market is shocking | Industry Key Players - National Food Co. (Americana Meat), Al Islami Foods, Sunbulah Group, BRF S.A., Tyson Foods, Cargill Inc

In order to study the various trends and patterns prevailing in the overall market for “Processed Meat”, Market Research Reports Search Engine (MRRSE) has included a new report titled “Processed Meat Market” to its wide online database. This research assessment offers a clear insight about the influential factors that are expected to transform the global market in the near future. Readers can access the regional as well as segment-wise analysis for acquiring precise information about the global market structure.

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The GCC processed meat market is rather fragmented and the top six players accounted for a share of just under 35% in 2015. These players are National Food Co., Al Islami Foods, Sunbulah Group, BRF SA, Gulf Food Industries, and Almunajem. MRRSE notes a strong presence of several of these companies in the GCC region.

An increasing number of vendors in the processed meat market have been concentrating on diversifying their product portfolio through product innovation and development. Understanding the requirements of the consumers and end users is key in this regard. In July 2015, BRF SA brand Perdigão introduced its line of smoked sausages, hams, and pork cuts.

The opportunity in the GCC processed meat market was pegged at US$760.7 mn in 2015 and, rising at an 8.4% CAGR, is estimated to be worth US$1.5 bn by 2024.

Based on type of meat, the GCC processed meat market was led by poultry, which accounted for over 43% in 2015 in terms of revenue. Lamb, on the other hand, is anticipated to register a strong growth rate of 8.9% from 2016 to 2024. In terms of volume as well, poultry leads the GCC process meat market while the lamb segment will expand at a rapid pace.

By type of product, frozen processed meats held the dominant share in terms of sales and demand, while the others segment, which comprises shelf-stable meat, will register a CAGR higher than the any of the segments from 2016 to 2024. On the basis of package type, the GCC processed meat market was led by retail packaging and bulk packaging, on the other hand, is projected to expand at a high CAGR during the forecast period.

Geographically, the processed meat market in segmented into Qatar and Rest of GCC. The latter accounted for a whopping 87.7% share in 2015 in terms of revenue. Qatar, on the other hand, will present an 8.8% CAGR from 2016 to 2024, higher than that exhibited by the Rest of GCC segment.

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Retail is the largest distribution channel for processed meat products across the GCC and the rapidly growing retail sector has played a significant role in the growth of this market. “Modern grocery retailers such as supermarkets, hypermarkets, and convenience stores and traditional retailers such as independent small grocers are both contributing to the sales of processed meat in the GCC region,” the lead analyst states. Developing economies have been witnessing the highest development as far as the retail sector is concerned and this is a key characteristic of the GCC processed meat market.

In terms of product type, frozen processed meat type occupied the largest market share in the overall GCC processed meat market both in terms of revenue and volume in 2015. Processed meat sales are expected to be driven by frozen variants across all the countries in GCC. Chilled processed meat, on the other hand, does not enjoy the same variety, and these products also have a shorter life. For the processed meat market, the target segment is mainly foreign workers, who want to add some protein to their meals without spending too much money and time. Frozen processed meat product such as hot dogs, salami based packaged food products are very much popular among the younger generation across GCC. Another factor which is helping the processed meat market to grow in GCC countries mainly in Saudi Arabia, Qatar and UAE is the busy life style of people over the years.

By country, the market has been segmented into Qatar and rest of GCC. This report helps distributors, suppliers and manufacturers to formulate strategies based on understanding of the trends in this market. Among the overall meat type segment, poultry is analyzed to be the most attractive segment for the processed meat market due to increasing health awareness among consumers in Qatar. Across the GCC, consumers are shifting from the consumption of red meat to poultry, as cholesterol content of red meat is high as compared to poultry. Growing popularity of processed meat based food products among the younger generation, and rising demand for organic food products, among others, are the major factors driving the processed meat market across GCC.

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The leading brands which have the maximum market share in processed meat market across GCC include National Food Co. (Americana Meat), Al Islami Foods, Sunbulah Group, BRF S.A., Tyson Foods, Cargill Inc., Gulf Food Industries and Almunajem among others.

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