Pyxis Mobile's Latest Feature Delivers Custom Business Rules Across BlackBerry, iPhone, iPad and Android

Orlando, Fla.- Pyxis Mobile, provider of the only mobile application development platform designed to meet today's constantly changing business needs, announced today the release of a new cross-device scripting feature enabling developers using Application Studio to easily create complex business rules in their mobile application platform. Pyxis Mobile will showcase this new feature while presenting live demonstrations of its agile mobile application development platform at this week's Collaborate 11: Technology and Applications Forum for the Oracle Community.

"Our new cross-device scripting engine gives our customers complete control over their application design, allowing developers to build sophisticated business rules, data validation, calculations, and other powerful features," said Todd Christy, President and Chief Technology Officer at Pyxis Mobile. "Many of our customers rely on Oracle applications to drive their strategic growth. They can now deliver increased business value through our mobile application platform."

Pyxis Mobile developed this innovative scripting capability to allow customers to easily add and maintain complex business rules in their mobile applications. Scripts are coded and tested once, and immediately available across all devices with no compilation or software distribution required. This eliminates the need for native client programming in multiple languages, complex testing, and burdensome and risky deployment of updated software. A Pyxis Mobile global pharmaceutical customer is using the new scripting feature to empower their sales team while enforcing their specific business rules and meeting strict FDA compliance requirements. Other customers from manufacturing, education, consulting, and financial services industries are delivering on similar business requirements.

Pyxis Mobile will be in booth No. 1149 at Collaborate 11 in Orlando, Fla., April 10-14, 2011, demonstrating this new cross-device scripting feature, as well as the platform’s ability to quickly build, deploy, and manage real-time changes to applications across all major mobile devices.

Pyxis Mobile is a Gold level member of the Oracle PartnerNetwork (OPN).

About Pyxis Mobile
Pyxis Mobile provides the only mobile application platform designed for today's constantly changing needs. Using Pyxis Mobile's innovative platform software, companies are able to build rich native client applications that fully integrate with the most widely used smart devices including BlackBerry, iPhone, iPad, Android, and Android tablets. The Pyxis Mobile platform is a configuration-based tool that does not require software code development, dramatically reducing the time it takes customers to build and deploy mobile applications. The platform provides the ability to update applications quickly and easily (no code recompilation or redeployment is required), integrate with unlimited data sources using a plug-in-based architecture, and implement enterprise-grade security. With pricing that is transparent and scales with your mobility needs, Pyxis Mobile is able to mobilize companies of all sizes across industry verticals. For over 10 years, Pyxis Mobile has powered mobile initiatives for customers around the globe, including companies such as Halliburton, Deloitte, Thomson Reuters and AT&T. For more information, contact Pyxis Mobile at (781) 997-0300 or visit: http://www.pyxismobile.com

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