Mobile Analytics Market Anticipated To Boost | Yahoo, IBM Corporation, Mixpanel, Crittercism, Google, Upsight, Webtrends, Amazon Web Services, Adobe Systems, and Netbiscuits

Mobile analytics refers to the analysis and capturing of data from mobile websites, mobile apps, and others. This analytical tools helps companies to develop business strategies, which is based on real insights that will help in gaining competitive edge in the market. Furthermore, mobile analytical tools enables business owners to keep a track of recent trends that help business owners to take required decisions, thereby increasing customer engagement. Another feature of mobile analytics is that it also helps in increasing brand awareness among customers, which will help the companies to strengthen their foothold in the market.

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Increasing penetration of mobile phones globally is a major factor driving growth of the global mobile analytics market. For instance, the International Telecommunication Union estimated that 4.30 billion people used mobile phones globally, which was around 58.7% of the global population. This means that there is a considerable paradigm shift from website-based revenue models to mobile app-based models. This will help companies to advertise over mobile devices, as currently, people rely upon mobile and digital platforms to showcase and sell their products.

Increasing number of fraudulent activities and security breaches over the past few years has led to major concerns for safety of personal information and credentials. Although, there is growing utilization of mobile apps, customer have less confidence, owing to breach of sensitive information. This is leading to low adoption of such apps. Moreover, some mobile devices are still working on older versions of operating systems, which also led to rise in vulnerabilities leading to loss of sensitive data. Increasing adoption of cloud computing technology by businesses is expected to be a major factor for growth of the segment.

North America accounted for the highest revenue share in 2016 in the global mobile analytics market. Early adoption of new technology and increasing penetration of smartphones are the major factors driving growth of the market.

Key players in the global mobile analytics market include Yahoo Inc., IBM Corporation, Mixpanel Inc., Crittercism Inc., Google Inc., Upsight Inc., Webtrends Inc., Amazon Web Services Inc., Adobe Systems Inc., and Netbiscuits Inc.

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Global Mobile Analytics Market: Taxonomy

By Product Type

-Mobile Advertisement
-Application Performance Analytics

By Deployment

-On-Premises
-Cloud

By Vertical;

-BFSI
-Government
-Telecommunication and IT
-Healthcare and Life Science
-Transport and Logistics
-Manufacturing
-Others

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This release was published on openPR.